Guerrilla Marketing Online Weapons: 100 Low-Cost, High-Impact Weapons for Online Profits and Prosperity (Paperback)

by Jay Conrad Levinson President (Author) "IF THE INTERNET marketplace were a city, it would look a lot like New York City at rush hour, and everyone would be blindfolded..." (more)
Key Phrases: Worldwide Web, America Online, Guerrilla Marketing (more...)

Editorial Reviews

Amazon.com Review
This is an absolutely great book on online marketing, arguably even better than the many previous Guerilla Marketing books. If you follow the advice in this book, you stand a good chance of becoming one of the leaders of online commerce. I will even admit that while reviewing this book, I realized that there was something very simple that Amazon.com Books could do that we hadn't been doing, and in five minutes, I was able to help leverage an existing feature of our company in an entirely new way that may further strengthen our online identity. And, for a marketing book, there can hardly be any stronger recommendation.

From Booklist
Levinson has long helped smaller businesses battle against their larger competitors by plotting strategy in his best-selling "guerrilla marketing" series. The Internet is perfectly suited to Levinson's approach, as he and coauthor Rubin demonstrated in Guerrilla Marketing Online. Now the two authors follow up with specific tips on getting publicity, creating goodwill, gathering information, offering giveaways, advertising, holding special events, getting referrals, etc., in the online marketplace. Though not everyone is happy with the growing commercialization of the Internet, many consumers appreciate the convenience of online shopping and electronic browsing for products and services, and many businesses will want to take advantage of this new chance to reach new customers. Levinson and Rubin show them how. David Rouse

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Product Details

• Paperback: 183 pages
• Publisher: Mariner Books (August 21, 1996)
• Language: English
• ISBN-10: 039577019X
• ISBN-13: 978-0395770191
• Product Dimensions: 9 x 6.1 x 0.6 inches
• Shipping Weight: 9 ounces
• Average Customer Review: 2.8 out of 5 stars See all reviews (13 customer reviews)
• Amazon.com Sales Rank: #765,173 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

7 of 7 people found the following review helpful:

2.0 out of 5 stars Handier 4 years ago, July 25, 2000

By	Howard Bell - See all my reviews

Nothing dates faster than a book on the internet and this one is no exception. Like other reviews pointed out, it was out of date three years ago. While there are a few good points in it but these tend to be ones that are general and not internet focused. If you have no knowledge on the internet then you might find the odd bit of useful information otberwise look elsewhere.

7 of 7 people found the following review helpful:

3.0 out of 5 stars It's already outdated, May 16, 1997

By A Customer

Maybe it was exciting when first released, but so much has happend since the book was put together that it is now falls short of the mark

6 of 6 people found the following review helpful:

2.0 out of 5 stars Sorry to disagree with Paul Allen, but...., July 19, 2001

By	"arioziman" (New York United States) - See all my reviews

I hate to disagree with someone who obviously had enough business sense to co-found Microsoft, but this book is terribly outdated. The minute it was put to print, it became terribly outdated.

Perhaps when the book was written, in the Mid-90s, it offered help in the new frontier of ecommerce. Now, it will just confuse anybody who doesn't know better.

Why?

Simply put, it doesn't speak of many new methods of marketing online. Banner Advertising, Search Engines, Site Design, and Opt In Email are no where to be found in this book. The book definitely has a very outdated feel to it, and I do not see how this book could be useful to anyone interested in online promotion.