Guerrilla Marketing Online Weapons: 100 Low-Cost, High-Impact Weapons for Online Profits and Prosperity (Guerrilla Marketing) by Jay Conrad Levinson  (13)
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Editorial Reviews
From Library Journal
Levinson and Rubin (Guerrilla Marketing, LJ 2/15/89) do what many authors who purport to deal with marketing online fail to do: show managers of small and medium-sized businesses how to profit from the electronic marketplace. Describing online services and the best methods for maneuvering in various formats, such as forums, newsgroups, and bulletin boards, they present the advantages and disadvantages of online marketing and the most effective marketing techniques. Maintaining their practical focus, the authors conclude by discussing the tactics and strategies that will most likely yield success. While glitzier, this work complements Jill H. and Matthew V. Ellsworth's superb Marketing on the Internet (Wiley, 1995). Highly recommended for business collections, managers, and informed readers.?J. P. Miller, GSLIS, Simmons Coll., Boston
Copyright 1995 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
From Booklist
The success of Levinson's previous Guerrilla Marketing guides (and advisories on advertising, financing, and selling) has led him to tackle online marketing with the aid of Rubin, the author of numerous computer guides, including the Macintosh Bible series. The authors introduce the parameters of the online marketplace, describe how to avoid getting banned, and discuss what works and what is a waste of airtime. Specifics on mailing lists, bulletin boards, and garnering and using online information are supplied along with strategies for successful attacks in the public relations and selling fields. A glossary is followed by an appendix of lists--books, magazines, directories, consultants, and contacts. Denise Perry Donavin --This text refers to an out of print or unavailable edition of this title.
See all Editorial Reviews
Levinson and Rubin (Guerrilla Marketing, LJ 2/15/89) do what many authors who purport to deal with marketing online fail to do: show managers of small and medium-sized businesses how to profit from the electronic marketplace. Describing online services and the best methods for maneuvering in various formats, such as forums, newsgroups, and bulletin boards, they present the advantages and disadvantages of online marketing and the most effective marketing techniques. Maintaining their practical focus, the authors conclude by discussing the tactics and strategies that will most likely yield success. While glitzier, this work complements Jill H. and Matthew V. Ellsworth's superb Marketing on the Internet (Wiley, 1995). Highly recommended for business collections, managers, and informed readers.?J. P. Miller, GSLIS, Simmons Coll., Boston
Copyright 1995 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
From Booklist
The success of Levinson's previous Guerrilla Marketing guides (and advisories on advertising, financing, and selling) has led him to tackle online marketing with the aid of Rubin, the author of numerous computer guides, including the Macintosh Bible series. The authors introduce the parameters of the online marketplace, describe how to avoid getting banned, and discuss what works and what is a waste of airtime. Specifics on mailing lists, bulletin boards, and garnering and using online information are supplied along with strategies for successful attacks in the public relations and selling fields. A glossary is followed by an appendix of lists--books, magazines, directories, consultants, and contacts. Denise Perry Donavin --This text refers to an out of print or unavailable edition of this title.
See all Editorial Reviews
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