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Better Together
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Editorial Reviews
Amazon.com
While no one knows exactly how many Americans operate a home-based business, just about everyone agrees their numbers are legion and growing every day. Unfortunately, most books directed their way are either too elementary or too wide-ranging to be really useful--at least without stacks of supplementary resources. Bringing Home the Business, on the other hand, is both refreshing and valuable because it focuses on just one aspect: getting and keeping customers. Significantly, it also lays everything out in a format busy entrepreneurs can easily peruse and absorb. Kim T. Gordon, a small-office/home-office specialist, divides the advice into 30 essential areas like Manage Lists and Callbacks. Each begins with a succinct "truth," such as "You don't need a staff for contact management; you need the right system." What follows are plenty of relevant details: why contact-management software is helpful and how to select an appropriate program (or develop an effective paper-based tracking system). There's no extraneous information on creating corporate structures or choosing office furniture, just solid recommendations on this critical aspect of establishing and growing a commercial enterprise that happens to be headquartered in the home. --Howard Rothman
Book Description
The greatest obstacles most home business owners face are making sales and finding new customers while also mastering the challenges of living and working under one roof. In Bringing Home the Business, top home business expert Kim T. Gordon has identified the 30 truths that can make the difference between success and failure in a home-based business and has translated them into action steps business owners can take to increase their success. From formulas for positioning a business and creating an image, to new technologies, Internet marketing strategies and tips for work-at-home parents, straightforward truths are illustrated with real-life stories of successful home business owners in a wide range of fields nationwide. Following each truth is a checklist to keep you focused on your goals.
While no one knows exactly how many Americans operate a home-based business, just about everyone agrees their numbers are legion and growing every day. Unfortunately, most books directed their way are either too elementary or too wide-ranging to be really useful--at least without stacks of supplementary resources. Bringing Home the Business, on the other hand, is both refreshing and valuable because it focuses on just one aspect: getting and keeping customers. Significantly, it also lays everything out in a format busy entrepreneurs can easily peruse and absorb. Kim T. Gordon, a small-office/home-office specialist, divides the advice into 30 essential areas like Manage Lists and Callbacks. Each begins with a succinct "truth," such as "You don't need a staff for contact management; you need the right system." What follows are plenty of relevant details: why contact-management software is helpful and how to select an appropriate program (or develop an effective paper-based tracking system). There's no extraneous information on creating corporate structures or choosing office furniture, just solid recommendations on this critical aspect of establishing and growing a commercial enterprise that happens to be headquartered in the home. --Howard Rothman
Book Description
The greatest obstacles most home business owners face are making sales and finding new customers while also mastering the challenges of living and working under one roof. In Bringing Home the Business, top home business expert Kim T. Gordon has identified the 30 truths that can make the difference between success and failure in a home-based business and has translated them into action steps business owners can take to increase their success. From formulas for positioning a business and creating an image, to new technologies, Internet marketing strategies and tips for work-at-home parents, straightforward truths are illustrated with real-life stories of successful home business owners in a wide range of fields nationwide. Following each truth is a checklist to keep you focused on your goals.
The structure of the book makes it ideal for busy entrepreneurs, and it presents step by step advice and detailed instructions to help you win more business and live and work successfully under the same roof. Whether you're planning to start a home-based business or have run one for years, by reading just one truth per day, in a month, you'll master a complete course on home business success.
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