Bringing Home the Business: The 30 Truths Every Home Business Owner Must Know (Paperback)

~ (Author) "Truth: To motivate prospects and customers, you must answer their question, "What's in it for me?..." (more)
Key Phrases: tickler sheet, many home business owners, target audience profile, New York, Los Angeles, Mclnturff Architects (more...)

Editorial Reviews

Amazon.com Review

While no one knows exactly how many Americans operate a home-based business, just about everyone agrees their numbers are legion and growing every day. Unfortunately, most books directed their way are either too elementary or too wide-ranging to be really useful--at least without stacks of supplementary resources. Bringing Home the Business, on the other hand, is both refreshing and valuable because it focuses on just one aspect: getting and keeping customers. Significantly, it also lays everything out in a format busy entrepreneurs can easily peruse and absorb. Kim T. Gordon, a small-office/home-office specialist, divides the advice into 30 essential areas like Manage Lists and Callbacks. Each begins with a succinct "truth," such as "You don't need a staff for contact management; you need the right system." What follows are plenty of relevant details: why contact-management software is helpful and how to select an appropriate program (or develop an effective paper-based tracking system). There's no extraneous information on creating corporate structures or choosing office furniture, just solid recommendations on this critical aspect of establishing and growing a commercial enterprise that happens to be headquartered in the home. --Howard Rothman

Product Description

The greatest obstacles most home business owners face are making sales and finding new customers while also mastering the challenges of living and working under one roof. In Bringing Home the Business, top home business expert Kim T. Gordon has identified the 30 truths that can make the difference between success and failure in a home-based business and has translated them into action steps business owners can take to increase their success. From formulas for positioning a business and creating an image, to new technologies, Internet marketing strategies and tips for work-at-home parents, straightforward truths are illustrated with real-life stories of successful home business owners in a wide range of fields nationwide. Following each truth is a checklist to keep you focused on your goals.

The structure of the book makes it ideal for busy entrepreneurs, and it presents step by step advice and detailed instructions to help you win more business and live and work successfully under the same roof. Whether you're planning to start a home-based business or have run one for years, by reading just one truth per day, in a month, you'll master a complete course on home business success.

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Product Details

• Paperback: 259 pages
• Publisher: Perigee Trade; 1st edition (March 6, 2000)
• Language: English
• ISBN-10: 039952598X
• ISBN-13: 978-0399525988
• Product Dimensions: 7.9 x 5.1 x 0.8 inches
• Shipping Weight: 9.6 ounces (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars  See all reviews (3 customer reviews)
• Amazon.com Sales Rank: #1,099,029 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

28 of 28 people found the following review helpful:

5.0 out of 5 stars Bringing Home the Business, March 9, 2000

By	A. Cochran "Freelance Writer" (Cabin John, MD) - See all my reviews (REAL NAME)

After reading just a few chapters of this new book, I feel like I found a gem! If I take it slowly and spend some time on each topic, I will feel I have taken a much-needed business course. Although my home-based writing business is relatively successful, it is clear from reading the book that I have a lot to learn and improve upon. However, the author does not condescend or try to impress. In fact, the tone is just right...instructional. The checklists at the end of each chapter are focused and helpful. Many checklist items provide a good way to practice what you are learning. I find the book readable and interesting. I already bought a second one for a friend who recently mentioned the need to pump up her home-based floral design business. She called to tell me she is thrilled with it and is using it to do some strategic planning. I recommend this book highly for anyone who already has a home-based business as well as those considering it.

8 of 8 people found the following review helpful:

5.0 out of 5 stars What a helpful, excellent, useful book!, June 11, 2000

By	Wendy Keller (Malibu, CA United States) - See all my reviews

Wow! Kim Gordon knows her stuff and she shares it all in this highly informative, even inspiring must-have business book. This lady really covers the skills, strategies, thought processes and mental tools every home based business owner must have. It's a terrific book - I thoroughly recommend it!

5 of 5 people found the following review helpful:

4.0 out of 5 stars I recommend this as a pretty good all-around book, June 29, 2002

By	Laura A. Palka "lauraannp" (Cleveland, OH) - See all my reviews (REAL NAME)

I found this book to be worth the money, though not the best ever (only because it covers a lot of subjects and therefore had to be rather generalized). It does, however, do an excellent job of summarizing the ideas it does present, and continuallly applying throughout the book the points it has already covered. I especially appreciated the information on how to present your business, particularly how to write your company brochure. This section is worth it in itself. I am a marketing assistant at a marketing communications firm, and I learned quite a lot about how to be outer-directed in presenting information (and used this info in designing two brochures and one web site since). The author does an excellent job of getting her points across and stays very focused on the subject at hand while still keeping the big picture in mind. Really good book.