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Editorial Reviews
Review
". . . an important addition to automotive history." -- Contemporary Sociology
`Author David Gartman provides a detailed exploration of the profession and aesthetics of American car design, from the early Ford mass-marketing breakthrough to the niche marketing of today. Full fascinating facts and anecdotes behind the fins, ...' - Creative Review Feb
`Author David Gartman provides a detailed exploration of the profession and aesthetics of American car design, from the early Ford mass-marketing breakthrough to the niche marketing of today. Full fascinating facts and anecdotes behind the fins, ... - Creative Review Feb
`Overall this is a challenging book that tries to set the history of American car design in its political, economic and social setting. The argument is well put, but is perhaps too neat tobe totally convincing; yet it is extremely thought-provoking.' - Business History
`Overall this is a challenging book that tries to set the history of American car design in its political, economic and social setting. The argument is well put, but is perhaps too neat tobe totally convincing; yet it is extremely thought-provoking. - Business History
`Author David Gartman provides a detailed exploration of the profession and aesthetics of American car design, from the early Ford mass-marketing breakthrough to the niche marketing of today. Full fascinating facts and anecdotes behind the fins, ...' - Creative Review Feb
`Author David Gartman provides a detailed exploration of the profession and aesthetics of American car design, from the early Ford mass-marketing breakthrough to the niche marketing of today. Full fascinating facts and anecdotes behind the fins, ... - Creative Review Feb
`Overall this is a challenging book that tries to set the history of American car design in its political, economic and social setting. The argument is well put, but is perhaps too neat tobe totally convincing; yet it is extremely thought-provoking.' - Business History
`Overall this is a challenging book that tries to set the history of American car design in its political, economic and social setting. The argument is well put, but is perhaps too neat tobe totally convincing; yet it is extremely thought-provoking. - Business History
Product Description
Auto-Opium is the first comprehensive history of the profession and aesthetics of American automobile design. David Gartman reveals how the appearance of vehicles became an integral part of the system of mass production and mass consuption forged in the struggles of American society.
The book traces the development of automobile design, from the first utilitarian cars around the turn of the century to the most modern of symbol-laden cultural icons. The author shows that the aesthetic qualities of vehicles were shaped by the social conflicts generated by the process of mass production. These conflicts became channeled into the realm of mass consumption, where working Americans demanded beautiful,stylish and contantly improving cars to compensate them for the deprevations of mass production. Combining a unique blend of business, social and cultural history, Auto-Opium connects the social struggles of designers within firms and the marketplace struggles between auto firms.
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Inside This Book
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First Sentence:
Henry Ford's revolutionary mass-production process for manufacturing automobiles stands as an almost universal symbol for modern industrial capitalism. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
auto opium, styling staff, automotive form, capitalist mass production, intensified labor, automobile styling, auto design, aesthetic integration, model proliferation, detail workers, early autos, car design, automobile design, design staff Key Phrases - Capitalized Phrases (CAPs): (learn more)
Harley Earl, Bill Mitchell, Henry Ford, United States, Big Three, Alfred Sloan, New York, Virgil Exner, Courtesy General Motors Corporation, John De Lorean, Raymond Loewy, Walter Chrysler, Ford Motor Company, Courtesy National Automotive History Collection, Detroit Public Library, Larry Fisher, Business Week, Frank Hershey, George Walker, Walter Dorwin Teague, Bob Gregorie, Design Committee, Edsel Ford, Ford's Model, Gene Bordinat New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Henry Ford's revolutionary mass-production process for manufacturing automobiles stands as an almost universal symbol for modern industrial capitalism. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
auto opium, styling staff, automotive form, capitalist mass production, intensified labor, automobile styling, auto design, aesthetic integration, model proliferation, detail workers, early autos, car design, automobile design, design staff Key Phrases - Capitalized Phrases (CAPs): (learn more)
Harley Earl, Bill Mitchell, Henry Ford, United States, Big Three, Alfred Sloan, New York, Virgil Exner, Courtesy General Motors Corporation, John De Lorean, Raymond Loewy, Walter Chrysler, Ford Motor Company, Courtesy National Automotive History Collection, Detroit Public Library, Larry Fisher, Business Week, Frank Hershey, George Walker, Walter Dorwin Teague, Bob Gregorie, Design Committee, Edsel Ford, Ford's Model, Gene Bordinat New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 84
books:
See all 84 books this book cites
- Automobile and Culture by Gerald Silk on 6 pages
- The Olympian Cars by Richard Burns Carson on 6 pages
- Harley Earl (Design Heroes Series) by Stephen Bayley on 5 pages
- My Years with General Motors by Alfred Sloan on 5 pages
- The Automobile Age by James J. Flink on 5 pages
See all 84 books this book cites
What Do Customers Ultimately Buy After Viewing This Item?
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63% buy the item featured on this page: Auto-Opium: A Social History of American Automobile Design$170.00 |
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16% buy Masters of Car Design (Genius) |
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9% buy American Car Design Now: Inside the Studios of America's Top 15 Car Designers $25.13 |
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7% buy How To Design Cars Like a Pro $17.79 |
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