Review
The book has undergone a detailed revision to ensure its currency for students and general readers. -
Ian McGowan, University of StirlingThis book is likely to be the most useful and comprehensive guide to the book publishing industry outside of full time university course If you are interested in a career in publishing you ought to read this book. If you think you are already well on your way to a career in publishing it will do you no harm either. -
Matthew Flynn, Imprint
Product Description
How do publishers work and make money? Why do they exist?
This expanded and thoroughly revised fourth edition of Inside Book Publishing is designed for students of publishing, authors needing to find out publishing secrets, and those wanting to get in or get on in the industry. It addresses the big issues - globalization of publishing, the impact of the internet - and explains publishing from the author contract to the bookshop shelf.
It covers:
* how the present industry has evolved,
* publishing functions - editorial, design and production, marketing, sales and distribution, and rights
* the role of the author,
* copyright and contracts,
* the sales channels for books in the UK, from the high street to ebooks, and
* getting a job in publishing.
It is an essential tool for anyone embarking on a career in publishing, and a useful handbook for those who are in the industry and for authors.
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