The Discourse of Advertising (Interface (London, England).) (Paperback)

~ Guy Cook (Author) "All communications relies on physical substance...." (more)
Key Phrases: grandma adored, old country recipe, contemporary ads, The Times, Sunny Delight, Maxwell House (more...)

Editorial Reviews

Review

The Discourse of Advertising is a very readable book that is well suited for undergraduate students whatever their academic background (literature, linguistics, cultural studies, communication studies, etc.). The balance between theory and practice is excellent. Advertising examples are mostly recent, and taken from a variety of supports (e.g. billboards, Internet, TV, magazines). The application of theoretical concepts to ads and literature provides a better understanding of these concepts, and especially allows for the distinction between the two genres. An excellent introductory tool not only to the field of advertising but also to the larger field of discursive studies in general, provided that instructors complete it with examples of ads particularly meaningful for their students..
–Elisabeth Le, University of Alberta, Canada

Product Description

The second-edition of The Discourse of Advertising has been substantially revised and includes new material from advertisements for Philips, Wonderbra, Wrigleys and others. Cook argues that advertisements are always engaged in a complex interaction with the texts around them-music and images-and the people who make and experience them.

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Product Details

• Paperback: 272 pages
• Publisher: Routledge; 2 edition (August 24, 2001)
• Language: English
• ISBN-10: 0415234557
• ISBN-13: 978-0415234559
• Product Dimensions: 9.1 x 6.1 x 0.5 inches
• Shipping Weight: 1 pounds (View shipping rates and policies)
• Average Customer Review: No customer reviews yet. Be the first.
• Amazon.com Sales Rank: #1,332,879 in Books (See Bestsellers in Books)