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Understanding Media: (Routledge Classics) (Paperback)

by Marshal McLuhan (Author) "In a culture like ours, long accustomed to splitting and dividing all things as a means of control, it is sometimes a bit of a..." (more)
Key Phrases: electric implosion, new electric technology, mosaic mesh, New York, James Joyce, Lewis Mumford (more...)

4.0 out of 5 stars See all reviews (1 customer review)

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Editorial Reviews

Review
'McLuhan sings of the furthest reaches of electronic culture, when computer technology has replaced language with instant nonverbal communication.' - Wired

Product Description
Understanding Media: the most important book ever written on communication. Ignore its message at your peril.

Product Details

Paperback: 400 pages
Publisher: Routledge; 2 edition (September 26, 2005)
Language: English
ISBN-10: 0415253977
ISBN-13: 978-0415253970
Product Dimensions: 7.7 x 5.1 x 1.3 inches
Shipping Weight: 15.5 ounces

Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)

Amazon.com Sales Rank: #193,310 in Books (See Bestsellers in Books)

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Front Cover | Table of Contents | First Pages | Surprise Me!

Inside This Book (learn more)

First Sentence:
In a culture like ours, long accustomed to splitting and dividing all things as a means of control, it is sometimes a bit of a shock to be reminded that, in operational and practical fact, the medium is the message. Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
electric implosion, new electric technology, mosaic mesh, phonetic literacy, electric age, electric media, tribal man, visual stress, electric speed, representative money, hot media, hot medium, mosaic form, instant speed, electric form, phonetic letters, visual values, literate man, cool medium

Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, James Joyce, Lewis Mumford, Second War, United States, Jack Paar, Middle Ages, Arnold Toynbee, Elias Canetti, Finnegan Wake, Florence Nightingale, Hans Selye, Henry James, Lewis Carroll, Madison Avenue, Marilyn Monroe, Study of History, Lynn White, Ren� Clair, Daniel Boorstin, Finnegans Wake, Great Britain, King Lear, Louis Pasteur, Margaret Mead

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Front Cover | Table of Contents | First Pages | Surprise Me!

Citations (learn more)

This book cites 85 books:

A Study of History, Vol. 1: Abridgement of Volumes I-VI by Arnold J. Toynbee on 5 pages
King Lear (The New Folger Library Shakespeare) by William Shakespeare on page 10, page 176, and page 191
Alice in Wonderland (A Random House Pictureback) by Lori Haskins on page 175, page 176, and page 380
Alice In Wonderland (updated Version) (Scholastic Junior Classics) by Lewis Carroll on page 175, page 176, and page 380
Crowds and Power by Elias Canetti on page 90, page 115, and page 143

See all 85 books this book cites

100 books cite this book:

From Yahweh to Yahoo!: THE RELIGIOUS ROOTS OF THE SECULAR PRESS (History of Communication) by Doug Underwood on 4 pages
Konnektivit�ten, Netzwerke und Fl�sse by Reinhard Mermi on page 40, page 78, and page 205
Children, Technology and Culture: The Impacts of Technologies in Children's Everyday Lives (Future of Childhood Series) by Ian Hutchby on page 27, page 162, and page 169
Designer Evolution: A Transhumanist Manifesto by Simon Young on page 351, page 352, and page 363
No Time: Stress and the Crisis of Modern Life by Heather Menzies in Back Matter (1), Back Matter (2), and Back Matter (3)

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	32% buy the item featured on this page: Understanding Media: (Routledge Classics) 4.0 out of 5 stars (1)
	26% buy Understanding Media: The Extensions of Man : Critical Edition 5.0 out of 5 stars (2) $16.47
	25% buy Understanding Media: The Extensions of Man 4.4 out of 5 stars (27) $16.47
	10% buy The Medium is the Massage 4.3 out of 5 stars (24) $11.16

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2 of 3 people found the following review helpful:

4.0 out of 5 stars Five stars for McLuhan, four stars for this edition, December 17, 2007

By	Steward Willons - See all my reviews (TOP 500 REVIEWER)

Marshall McLuhan is such an interesting figure. His oracular commentary on media is so much more than the "sci-fi nerdiness" that some 21st century critics accuse him of. If anything, his ideas are even more applicable today with new mediums such as the Internet. He's far more than a 60s craze - he's still worth reading.

Since most will probably already have an opinion or familiarity with his work, I'll restrict my comments to this particular edition.

This is part of the Routledge Classics series of small, slightly pricey editions. I say they're pricey because they're little paperbacks that tend to cost around $20, but then again, they aren't printed domestically. McLuhan, of course, wrote in English, so there's nothing in the way of translation to mention. I think the main difference between this Routledge edition and others such the Gingko Press edition is the lack of commentary. If you're looking some some editorial comments, critique, or other such features, you're better off elsewhere. The Routledge edition is just what McLuhan wrote - nothing extra.

***** - Five stars for McLuhan
**** - Four stars for this edition

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Understanding Media (Routledge Classics)

A brief profile and reading list for Marshall McLuhan - philosopher and media guru. 1911-1980

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Created on May 04, 2006, last edited on May 04, 2006.

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