Museum Management And Marketing
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Editorial Reviews
Review
'This excellent book provides museum professionals with a highly nuanced view of its subject.' - Museum Practice
Product Description
The volume will bring the coverage of marketing and management up-to-date and reflect changes in current thinking, while covering the essential elements involved in the field. Bringing together a selection of essential writings on the subject by some of the leading authorities in the field this volume is an invaluable introduction to the key issues and controversies.
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Inside This Book
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Key Phrases - Statistically Improbable Phrases (SIPs):
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museum studies, mixed plate, public membership, integrated membership scheme, optimal leadership performance, interim directorships, deliberate interims, museum leadership, enjoyable leisure experience, effective museums, public program staff, museum marketing, heritage volunteers, entrance narrative, art history faculty, museum sector, museum management, constructive discontent, heritage sector, positive action initiatives, market repositioning, museum managers, museum goals, art museum directors, visitor research Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Liberty Science Center, United States, San Francisco, National Museum, Smithsonian Institution, American Association of Museums, Museum News, Australia Council, Harvard Business Review, Cardiac Classroom, New Jersey, Museums Association, National Trust, Japanese American, New Zealand, Powerhouse Museum, Museums Journal, Integrated Membership, Los Angeles, World War, United Kingdom, Journal of Museum Education, John Cotton Dana, First Nations Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
museum studies, mixed plate, public membership, integrated membership scheme, optimal leadership performance, interim directorships, deliberate interims, museum leadership, enjoyable leisure experience, effective museums, public program staff, museum marketing, heritage volunteers, entrance narrative, art history faculty, museum sector, museum management, constructive discontent, heritage sector, positive action initiatives, market repositioning, museum managers, museum goals, art museum directors, visitor research Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Liberty Science Center, United States, San Francisco, National Museum, Smithsonian Institution, American Association of Museums, Museum News, Australia Council, Harvard Business Review, Cardiac Classroom, New Jersey, Museums Association, National Trust, Japanese American, New Zealand, Powerhouse Museum, Museums Journal, Integrated Membership, Los Angeles, World War, United Kingdom, Journal of Museum Education, John Cotton Dana, First Nations Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
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68% buy the item featured on this page: Museum Management and Marketing (Leicester Readers in Museum Studies)$51.95 |
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7% buy Museum Branding: How to Create and Maintain Image, Loyalty, and Support $27.85 |
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3% buy Marketing and Public Relations Handbook for Museums, Galleries, and Heritage Attractions$48.07 |
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