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Editorial Reviews
Amazon.com
For more than a decade, advertising executive Richard Edler collected pithy bits of wisdom about business and life from leaders in a variety of fields. If I Knew Then What I Know Now: CEOs and Other Smart Executives Share Wisdom They Wish They'd Been Told 25 Years Ago presents the resultant advice and support in a series of easily digestible nuggets from notables like Senator Orrin Hatch, Rabbi Harold Kushner, Peter Ueberroth and a host of lesser-known authorities.
From Publishers Weekly
Twelve years ago, when Edler was president of an ad agency, he was asked to deliver a commencement address to business graduates. He asked 10 CEOs from different companies the questions that later became the title of this book, and together their answers made a nice speech. The answers so fascinated Edler that he kept posing the questions to other executives from the worlds of business, entertainment, advertising, publishing, politics, television and religion until he had compiled enough practical wisdom to fill a book. Helen Gurley Brown, editor of Cosmopolitan, says self-discipline will get you everywhere. Peter Sealey, former global marketing director for Coca-Cola, says one ought to get international experience. Edler's own advice is to become the person you really are. Many of these "answers" are little more than bons mots sometimes supplemented by a sidebar. This conversationally written book would make a fine gift for an ambitious and philosophical friend.
Copyright 1995 Reed Business Information, Inc.
--This text refers to an out of print or unavailable edition of this title.