From Booklist
The author shows how to start a business in 30 days from the ground up, beginning with raising the necessary money. From personal experience, the author offers what he considers an easy guide to starting a business by reviewing the importance of defined goals and a positive attitude. He presents a simple yet successful business plan and discusses the benefits of networking and the Internet. In addition, he offers sales-call tips and stresses the importance of a good follow-up. Grappo includes an entrepreneur test, a suggested skills inventory, and a priority list for implementing a business idea. The book concludes with an activity planner, which gives valuable advice for each day of this exercise. Many readers may consider the 30-day time frame misleading; it could set unrealistic expectations for a fledgling entrepreneur. As long as the time allotment is not rigorously applied, this book is a good resource not only for an aspiring entrepreneur but also for one already in business. Mary Whaley
Book Description
The recent technological growth that produced the fax machine, the Internet, and a wealth of online services has made home-based businesses more popular than ever. Now Gary Grappo offers thirty key concepts that will help you launch your own successful venture. With helpful charts and problem-solving tips, this practical, easy-to-use guide covers everything you need to know, including: * discovering the business that's right for you * preparing a game plan * developing leads and networking * generating sales and following up * staffing your company * using the Internet for marketing and promotion