How to Win Customers and Keep Them for Life, Revised Edition (Paperback)

~ (Author)
Key Phrases: success syndrome, platinum questions, gives buying signals, The Quality Customer Service Action Plan, Keep the Spotlight, The Customer's Perception Is Everything (more...)

Editorial Reviews

Product Description

The "classic" business book from the author of Working Smart...

Revised and updated for the Digital Age!

Michael LeBoeuf, one of the nation's foremost business consultants, presents a hard-hitting, action-ready rewards-and-incentives program for creating a winning sales team. This classic no-nonsense guide is completely revised and updated for today's computer-driven world. It contains everything you need to know about successful selling and--most important of all--how to win customers for life.

"I've always believed that it's a mistake to separate selling, managing and service from each other. How to Win Customers and Keep Them for Life is an easy-to-follow guide for putting them together with great results." --Ed Flanagan, President, Sales Marketing Executives--Greater New York

"A powerhouse, a classic." --James B. Patterson, bestselling novelist and former Chairman and Creative Director ofJ. Walter Thompson, U.S.A., Inc.

"An invaluable, easy-to-follow blueprint for winning, serving and keeping customers...This book is a must for any business." --Jere W. Thompson, President and CEO, The Southland Corporation

Language Notes

Text: Georgian
Introduction: English --This text refers to an out of print or unavailable edition of this title.

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Product Details

• Paperback: 256 pages
• Publisher: Berkley Trade (August 8, 2000)
• Language: English
• ISBN-10: 0425175014
• ISBN-13: 978-0425175019
• Product Dimensions: 8.1 x 5.2 x 0.8 inches
• Shipping Weight: 8 ounces (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars  See all reviews (10 customer reviews)
• Amazon.com Sales Rank: #15,922 in Books (See Bestsellers in Books)

  Popular in these categories: (What's this?)

  #5 in	Books > Business & Investing > Industries & Professions > Consulting
  #6 in	Books > Business & Investing > Industries & Professions > Customer Service

Customer Reviews

Most Helpful Customer Reviews

13 of 13 people found the following review helpful:

5.0 out of 5 stars The "benchmark" in Customer Service., July 18, 1999

By	T. Webb (Australia) - See all my reviews (REAL NAME)

This review is from: How to Win Customers and Keep Them for Life (Paperback)

I initially read this book almost ten years ago, I was impressed then. I have read many books since and reread the book a few days ago. I'm even more impressed now. It is the "benchmark" in customer service. An honest, logical, and reasonable approach to customer service. Follow the suggestions, you and your customers will benefit. I e-mailed the author with a question and guess what. I got an answer within HOURS. Finally a guy that "walks his talk".

8 of 8 people found the following review helpful:

5.0 out of 5 stars The Greatest Customer Service Related Book...Ever, April 25, 2003

By	D. Olsen (N.J. United States) - See all my reviews (REAL NAME)

This is simply the greatest book ever on how to treat customers the way they should be treated, how to handle potential problems, and how to capitalize on it all. In the future, I will be sure to use the practical, no-nonsense advice given by Michael LeBoeuf. His business management and customer service related masterpieces should make up any part of a manager or sales analyst/manager's business bookshelf. His books are not only helpful to those with their own business or those involved with sales or managing a business, but are important for use in everyday life and how to treat people. The popular mantra associated with this book is simple, yet profound: "What gets rewarded, gets done".

8 of 8 people found the following review helpful:

5.0 out of 5 stars Every small business owner should read this book!, December 30, 2001

By	David Frey "hdavidfrey" (Friendswood, Texas United States) - See all my reviews (REAL NAME)

One of the deadliest mistakes in small business (even worse in large corporations) is to ignore your "back end" sales. By "back end" I mean additional (larger) sales made to your customers.

The only way to continue to market to your customer base is if they are happy with you. Dr. Michael LeBoeuf has spelled out a plan for turning "satisfied" customers (those quiet customers who never complain) into "loyal" customers (those customers who are hyper-responsive to your offers).

I especially enjoyed the startling statistics in the "Something to Think About" section. It points out in a dramatic fashion just how much money dissatisfied customers can be costing your business and how hard it is to detect unhappy customers.

I give this book my highest recommendation...especially to small business owners.