How to Sell Anything to Anybody (Paperback)

by Joe Girard (Author), Stanley H. Brown (Author), Robert Casemore (Author) "You've got this book in your hands because you think it can help you get more out of your work-more money and more personal satisfaction..." (more)
Key Phrases: professional salesman, spot delivery, other salesmen, Joe Girard, Merollis Chevrolet, Monte Carlo (more...)

Editorial Reviews

Review
"Joe Girard is the number-one positive thinker, and can help you. I know, for he helped me."

-- Dr. Norman Vincent Peale, author of The Power of Positive Thinking

"Joe Girard is the Michelangelo and Tiger Woods of sales."

-- Harry Beckwith, author of Selling the Invisible

"The world's greatest salesperson offers the world's greatest selling techniques."

-- Chip R. Bell, coauthor of Beep! Beep! Competing in the Age of the Road Runner

"World's Greatest Salesman"

-- The Guinness Book Of World Records --This text refers to the Paperback edition.

Product Description
Joe Girard knows what it takes to go into the trenches every day and come out with sales-and he knows how to help you do it, too. In this book he shows how any salesperson in any field can achieve extraordinary success the Joe Girard way: going belly to belly with customers and making every right move to get to the final sale. From what to say and how to say it to making cold calls that work and "locking up" a wavering buyer, here is the complete, unrivaled Girard selling system, including:

* Joe Girard's 250 rules-it can pyramid one successful sale into 250 more!
* The secret of developing customer profiles to guarantee future sales
* The art of bird-dogging and how it will put other people to work for you.
* Joe Girard's unique method of seeing a potential customer as both a friend and an adversary-right up to the final sale.
* Five ways to turn a prospect into a buyer-every time!

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Product Details

• Paperback: 192 pages
• Publisher: Grand Central Publishing (October 31, 1986)
• Language: English
• ISBN-10: 0446385328
• ISBN-13: 978-0446385329
• Product Dimensions: 8 x 5.3 x 0.6 inches
• Shipping Weight: 5.9 ounces
• Average Customer Review: 4.1 out of 5 stars See all reviews (30 customer reviews)
• Amazon.com Sales Rank: #60,547 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

15 of 16 people found the following review helpful:

5.0 out of 5 stars How to Sell Anything to Anybody, December 1, 1999

By	Richard Quadrini (Albany, New York) - See all my reviews

This review is from: How to Sell Anything to Anybody (Audio Cassette)

Read this book if you want to learn the single most important quality for success in sales - HABITS. Girard goes over how he became successful through the employment of good habits. He also shows how others waste opportunities at success. This is an old book, but one that will never lose relavence!

9 of 9 people found the following review helpful:

5.0 out of 5 stars Sell The Sizzle, June 26, 2001

By	Carmen Matthews "The Serene Samurai" (San Diego, California) - See all my reviews (REAL NAME)

This is a man who had a horrible childhood who at age 37 turned his life around when it came down to the sale to mean that he would be able to buy groceries for his starving family. He has a street wise humor and wisdom, mixed with a millionaire's faith in what sells can do for everyone.

Reading this little book helped me take on a saleperson's identity in that he seemed to understand hesitations that I had that had prevented me from closing deals as a self-employed person. Also, his "birddog system," where he teaches you to easily receive referrals from others, even if you have not done business with them.

Read this book no matter how many books you have read on this subject. You will become more confident, creative and wealthy.

14 of 17 people found the following review helpful:

4.0 out of 5 stars Fun Guide, December 21, 2001

By	J. B. Smith "smithjb23" (Raleigh, NC, United States) - See all my reviews (REAL NAME)

First, this book is misnamed. It should be called something like "How to build a great sales business." That being said, it is my only real critisism of the book.

He starts off by giving his own personal history, which is interesting reading, but not really what I am here for. He then goes into selling lessons, and for anyone that has built a sales business (and thinks of their selling as running their own business), he really lays out some good stuff. He talks about how to build a referal network, how to brand yourself in the market place, the importance of taking care of your customers and your coworkers, building and maintaing your contact lists, the importance of high activities and many other lessons.

As I sales manager, I would take out some of his chapters and give them to my sales people to read because I thought they were so good. The chapter on "Don't Join the Club" is worth the purchase price of the book if you are an inside sales person or a manager of them.

Easy read, you will knock it out in a couple hours. Highly recommend.