How to Close Every Sale (Paperback)

~ (Author), Robert L. Shook (Author), Robert Casemore (Author) "I won't keep it a secret..." (more)
Key Phrases: buying signals, assumptive close, life insurance agent, Joe Girard, Hidden Request, Larry Huttle (more...)

Editorial Reviews

Product Description

Joe Girard, bestselling author of How to Sell Anything to Anybody, takes readers step-by-step through the selling processstraight past the gatekeeper and into the prospects office.First published in 1989 by Warner, HOW TO CLOSE EVERY SALE is back with timeless sales advice.Teaching readers how to overcome objections and how to close even the most difficult sale, here are the inside tips, the philosophies, the fundamental principles, and the crucial fine points many salespeople overlook. Joe Girard explains how to make a prospect feel obligated to buy the product. He discusses how to recognize the right times for subtle high-pressure tactics and how to go double or nothingand close that sale now or never! Whether its casual browsers or professional buyers, the worlds greatest salesperson will show readers how to turn every prospect into a closed sale, doubleeven tripletheir income, and become the number-one salesperson in their field.

About the Author

Joe Girard was voted the World's Greatest Salesman for twelve years in a row by the Guinness Book of Records. He is the author of a number of books, including How to Close Every Sale, Can't Lose Sales Tips from the World's Greatest Salesman, and How to Sell Anything to Anybody.On this audio he share his tips for selling your most important product -- yourself. --This text refers to the Audio Cassette edition.

Product Details

• Paperback: 208 pages
• Publisher: Business Plus; 1st edition (June 15, 2002)
• Language: English
• ISBN-10: 0446389293
• ISBN-13: 978-0446389297
• Product Dimensions: 7.8 x 5.2 x 0.7 inches
• Shipping Weight: 6.2 ounces (View shipping rates and policies)
• Average Customer Review: 4.1 out of 5 stars  See all reviews (13 customer reviews)
• Amazon.com Sales Rank: #246,966 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

9 of 9 people found the following review helpful:

5.0 out of 5 stars The Sage Speaks, September 23, 2002

By	Thomas Pickard (Los Angeles, CA United States) - See all my reviews

I have read some of the reviews for this book and thought I would throw in my 2 cents. I have had the audio version of this book in my car for the last two years. I imagine it is like having your successful uncle ride along with you, giving you information and tips you immediately understood were priceless but did not have time to write down or were desperate to remember later. Sure his information is very basic. Yet, it serves as a constant reminder to any sales professional that selling is really about understanding some very rudimentary motivations and making sure your product/service meets those needs. Oh by the way, thanks Joe - I am #1 in my territory and customer referrals bring in a constant flow of new business.

9 of 10 people found the following review helpful:

5.0 out of 5 stars A Must Read For Every New Car Salesperson, July 14, 2004

By A Customer

If you're new to the auto sales business get this book and read it and use the techniques that Joe describes and you will see your sales/closes increase dramatically- on the other hand if you've been in the business for some years-don't bother because you have developed so many unprofessional and negative habits to the point that you would not understand the value of this book and will continue your gypsy like existence of going from dealership to dealership for employment. But if you're new,young,fresh and open minded, this book will be a great aid to selling and above all respecting the customer.

10 of 12 people found the following review helpful:

5.0 out of 5 stars Highly Recommended!, March 20, 2001

By	Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews (TOP 50 REVIEWER)    (REAL NAME)

Author Joe Girard provides a view of traditional sales strategies. He presents every step in the sales process and offers advice about every obstacle that you are likely to encounter. While his impressive credentials and experience qualify him to speak and write about successful sales techniques, these strategies, as presented in this book, may backfire when used on today's savvy consumers. Nearly every one of the author's suggestions involves obvious sales one-liners, maneuvers, and psychological tricks that today's marketing-saturated consumer is either immune to or would see right through in an instant. Although written in great detail with plenty of useful examples, this book serves best as an adjunct to other reading material on the subject. We at getAbstract recommend this book to anyone who has to sell a product or service and wants basic information.