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The Rules?: Time-Tested Secrets for Capturing the Heart of Mr. Right
 
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The Rules?: Time-Tested Secrets for Capturing the Heart of Mr. Right (Mass Market Paperback)

by Ellen Fein (Author), Sherrie Schneider (Author)
3.1 out of 5 stars See all reviews (567 customer reviews)


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Editorial Reviews

Amazon.com Review
An unexpected bestseller, this self-help book for women who want to hook a man seems to have struck a chord with desperate American women. Fein and Schneider, whose main credentials seem to be that they are married, lay out the rules to be followed for successfully snagging a dream hunk. And these rules are hard as cast-iron--Rule Five: Don't Call Him and Rarely Return His Calls. The idea is to return to pre-feminist mind games, exploiting the male hunting urge by playing hard to get. The result seems unliberating--Rule Seventeen: Let Him Take the Lead--but it seems to be capturing female minds. Rules Girls are eyeing the phone with steely resolve, and Rules seminars are springing up nationwide. Curious bachelors have been observed studying The Rules, some frowning, others with the supercilious smile of the hunter. --This text refers to the Hardcover edition.

Review
The Rules is not just a book; it's a movement. -- Time, Elizabeth Gleick --This text refers to the Hardcover edition.

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Product Details

  • Mass Market Paperback: 192 pages
  • Publisher: Grand Central Publishing (February 1, 1996)
  • Language: English
  • ISBN-10: 0446602744
  • ISBN-13: 978-0446602747
  • Product Dimensions: 6.7 x 4.1 x 0.5 inches
  • Shipping Weight: 2.4 ounces
  • Average Customer Review: 3.1 out of 5 stars See all reviews (567 customer reviews)
  • Amazon.com Sales Rank: #14,755 in Books (See Bestsellers in Books)

    Popular in these categories: (What's this?)

    #94 in  Books > Health, Mind & Body > Relationships > Marriage
    #98 in  Books > Health, Mind & Body > Relationships > Love & Romance


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Customer Reviews

567 Reviews
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Average Customer Review
3.1 out of 5 stars (567 customer reviews)
 
 
 
 
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143 of 158 people found the following review helpful:
1.0 out of 5 stars Radon for the Soul, July 11, 2002
By LittleDee (Portland, OR United States) - See all my reviews
"The Rules" keeps returning like a bad hot dog. I'm embarrassed to admit that, against my judgment and ethics, I can't quite seem to dismiss it altogether. It's like watching somebody pick their nose at a stoplight -- you know you *should* ignore it -- you *want* to ignore it -- but somehow, you can't help yourself.

"The Rules", for those fortunate enough to have avoided the book until now, is an instruction manual telling how women can/should trick alpha males into marriage through withdrawal and manipulation.

Besides the book's cruel, self-esteem-undermining premise -- that the reader is worthless without a man; and moreover, that it requires complete falsification of her looks, mind, personality, and spirit to make her even marginally acceptable...

Besides the paradoxical hollowness of "success" with a false self -- you lose even if you "win", because it's not *you* who succeeds, it's the façade...

Besides the likelihood that persistent coldness, while screening out the uninterested, would also screen *in* the neurotic Don Juan who wants whatever he doesn't have until the instant he gets it, or even outright stalkers and psychos...

Besides how simplistic, morally corrupt, and insulting to *both* genders the book is...

Besides how abominably, sub-literately written it is...

Why does this book provoke such extreme reactions in everyone with a shred of intelligence, integrity, and/or self-esteem? Why is it like a stone in your shoe -- irritating as all get-out, yet impossible to ignore -- rather than simply irritating as all get-out?

Is it the obnoxious, infomercial scamminess and inflated promises?

-- "Sound too good to be true? We were skeptical at first, too."

-- "Follow The Rules, and he will not just marry you, but feel crazy about you, forever!"

-- "There are many books and theories on this subject. All make wonderful promises, but The Rules actually produce results."
(Oh, the irony!)

Is it the Godawful, degrading advice?

-- "Be feminine."
-- "Always strive to look feminine."
(Can you imagine anyone advising men, "always strive to look masculine"?)

-- "Don't leave the house without makeup."

-- "Wear sheer black pantyhose and hike up your skirt."

Is it the teeth-grinding rage at men?

-- "We mistakenly tried to be 'friends' with men..."

-- "You don't make it easy for him... As he SCRAMBLES around BEGGING the coat-check girl for a pen, you stand by quietly."
(That one has not-very-well-repressed sadism rising off the page like steam, doesn't it? "You want hard to get, you S.O.B.? I'll give you hard to get!")

Is it the childish spite toward women who don't "know their place"?

-- "They think they are too educated or talented to be passive, play games..."

-- "They feel their diplomas and paychecks entitle them to do more in life than wait for the phone to ring."

-- "These women always end up heartbroken."

Is it the cheap scare tactics?

-- "It's not fun to break The Rules. You could easily end up alone."

-- "By not accepting that the man must pursue the woman, women put themselves in jeopardy of being rejected or ignored."

Granted, you're not going to attract every man you ever say Hello to. But their tales -- always ending in the implication (often, the overt statement) that rejection is *punishment for refusal to comply*, rather than chemistry or random chance -- are like the 50s-style "guide to dating" books where the making-out teenage couple gets hit by a speeding bus.

Is it the gaping holes in logic?

Every anecdote supporting the formula is dangled before the reader like bait, but anything questioning/undermining it is dismissed: "the only guys who will be turned off by this are the guys who weren't really interested in the first place". Why wouldn't that be equally true of *ignoring* the rules? Maybe I should write a job-hunting manual -- "Punch Your Interviewer in the Nose: The Two-Fisted Method for Capturing Your Dream Job" -- and claim, "The only time this won't work is with jobs you were never meant to get in the first place".

Is it the unintentional howlers?

-- "What am I supposed to do all night if no one asks me to dance? Go to the bathroom five times if you have to, reapply your lipstick... walk around the room in circles until somebody notices you..."
(Like they could miss the crazy woman wearing more lipstick than Courtney Love, walking around in circles and going to the bathroom every five minutes?)

I think the book lingers like nuclear waste because it's so *weird*. While it's plausible to suggest that one way to deal with an imbalance of power is by calculated subterfuge, the authors aren't that straightforward. Instead, we get a lot of defensive, self-justifying assertions that "The Rules" are not, repeat NOT, conniving or vicious or bitterly cynical, that men WANT to be manipulated, that men have a "biological need" to pursue (why are people still using junk science to justify the worst aspects of human behavior?).

They also urge the reader not to tell anybody -- friends, families, therapists -- about the book, as though it were a cult. This -- there's no other word for it but paranoia -- makes it clear that the authors know full well that their ideas can't withstand examination/discussion. If your positions are indefensible, why hold them?

As a result of the doublespeak, mean-spiritedness, and desperation pervading every syllable, the book has a creepy, nightmarish, *toxic* vibe, like reading a crazy person's diary. It's hard to put out of your mind even when you want to.

Relationships can be good, bad, or in-between, but reducing human interaction to a grim quest for prey won't improve matters. The authors tell the reader over and over that: 1) "The Rules" aren't REALLY manipulation, and 2) All right, they ARE really manipulation, but they work! It's too bad that they stopped short of 3) OK, they DON'T really work... but we ARE making a ton of money.

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58 of 63 people found the following review helpful:
4.0 out of 5 stars How to catch *certain* men, but not others, December 3, 2002
I'm very glad The Rules came out.

After finding "The Rules" I gained an insight into the game that *certain* types of men expected me to play, and were themselves playing.

However as I was trying to do the Rules, I realized that "The Rules" just don't work on some people, and that doesn't make it a bad relationship or a bad situation -- it just means that these people don't follow the same male/female roles.

I agree with Dr. Tracy Cabot, and the previous reviewer who mentioned Kiersey/Myers-Briggs persoality typing, in that "The Rules" fail to take into account individual sensitivity. In short, it's a good description of some people... but not of others.

Despite its flaws, I find "The Rules" is a good guide for survival out in the dating world. I can see how this book has its merits. It is a very useful guide to how to set your own limits, and not get taken advantage of.

I don't think it has universal applicability, and I think you need to exercise some critical thinking about each rule.

The basic spirit of "The Rules" is don't get with anyone who doesn't already like *you*, don't make yourself totally available with your time, make them do their share of the work, and don't let them - too early in the game - think they've 'won you' before you've actually set up a committed relationship.

This is great advice for *anyone*. This is especially great advice for those "nice guys" out there who can't get women to like them as anything more than friends. Basically the message is... "don't let them win the race before they've actually crossed the finish line." Don't give your all to someone who hasn't given their all.

The bit about a "romantic gift" I have issue with because everyone's idea of romantic is different. I always hated it when guys got me a single red rose or something stereotyped because it showed they didn't know what I really liked. On the other hand, the most romantic gifts I've gotten were: from one, books about cats and psychology (interests of mine); from another, a stuffed Linux penguin, a computer game and a science fiction magazine.

The *letter* of The Rules however is what I had the most issue with.

It assumes all people are basically the same.

In my experience, the sweetest, most wonderful men in my life were the shy and emotionally available ones who had made themselves available for friendship, but had not approached me in a 'Dating' style format as is outlined in "The Rules". According to "The Rules" I should ditch these men because they didn't make the first move.

"Romantic" is also in the eye of the beholder. For those of you versed in Kiersey/Myers-Briggs terminology, I agree with the guy way back, who commented that "The Rules" may apply to ESFJ women trying to snare ESTJ or ESTP men - these are the extraverted, sensate, everyday people that constitute 90% of us, from construction workers to corporate lawyers. I agree there.

I'm an INTP/INFP, and also an HSP (Highly Sensitive Person) and have in recent years exclusively dated people like me - i.e., my fellow geeks. Favorite meeting places for me, and the people I like to date, are generally not going to be the "meat-market" venues suggested by The Rules. Actually I tried to do that scene for years, and found I was meeting -- sensate, extraverted guys I had nothing in common with, both as a bookworm and as an introvert.

In short --
If your dating style is to go after alpa-male types, and go to meat-market venues, then yes, follow The Rules and follow ALL of them. This is an EXCELLENT guide as to how to date alpha male corporate lawyer types while avoiding the players who invariably know at least half of the rules (but will bail if you play ALL of them). A good book to pair this with would be "Men who can't love".

If you like those shy, intellectual kind of guys, or guys with a more developed feminine side, and you don't go to meat-markets --
AVOID this book. Better guides to dating would be:

"Intellectual Foreplay" by Eve Eschner Hogan and Steven Hogan

"The Highly Sensitive Person in Love" by Dr. Elaine Aron
"if The Buddha Dated" by Charlotte Kasl.
"How to love a Nice Guy" by Judy Kuriansky.

"The Rules" works for 90% of men. If that's what you go for - then by all means. I have a friend I desparately wish would read this book, because she keeps getting taken in by exactly the kind of guys who need "The Rules" done on them.

HOWEVER - if you are interested in that other 10%, generally a quieter, more sensitive and cerebral kind of person -- don't be afraid to admit that.

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362 of 419 people found the following review helpful:
1.0 out of 5 stars An Affront to Intelligence and Individuality, May 27, 2001
By fast_matt (Dallas, TX USA) - See all my reviews
  
This book shows little respect for the intellect and individuality of either gender. It IS everything the authors try to claim it is not - manipulation, game-playing, cruelty, being inconsiderate, ad infinitum.

The book advises (and repetitively reminds) women that they are "a creature unlike any other" even if they are marriage-obsessed couch potatoes desperate to find a husband and produce offspring. If you're sitting watching TV Friday night, don't turn the answering machine off to make men think you have a life - DO something! Go dancing, paint a picture, anything! While witholding information and being elusive may make you *appear* more elusive on the basis of the scarcity principle and may intensify feelings, they WON'T make him fall in love with the "real you". If there's so little of interest about you that you feel the need to resort to the authors' variety of manipulation, ignore their advice, spend some time on self-development, and become more interesting by learning and doing things. A rusted-out '78 Caprice is still a rusted-out '78 Caprice no matter how much body putty and fresh paint you put on it.

Not returning a man's calls, limiting phone time to ten minutes, never meeting him halfway, training him to call early in the week... PLEASE! These *are* inconsiderate and manipulative. The goal of a Rules Girl is to avoid getting hurt emotionally - sure, because she's creating emotional stress by creating hoops for a man to jump through. News flash- if you love someone you DON'T try to make their life difficult. Amusingly, the authors justify such double standards by saying you're not cruel, you're doing him a "favor" by creating longing (as opposed to not wasting his time and letting him find a woman he actually connects with instead of one trying to reel a man in?), that if he's ANGRY it's GOOD because it shows interest (maybe it means you're making his life [bad]?). Need I go on? Then they go so far as to say NOT to read books that disagree or tell your therapist because then you might not follow through with The Rules. (with a Capital R, like "God" vs "god" for added authority!) Afraid your silly little book won't stand up to rational scrutiny? Very dogmatic; apparently the authors are FAR more intelligent than any of their readers, who must follow, lamb-like, if they're ever to enjoy happiness in life. Excellent use of commitment and consistency; commit to something, decide it's what you believe, close your mind to all else, and you WILL be more likely to live it - but if you have at least two active brain cells, is this REALLY how you want to live?

The book also COMPLETELY fails to take personality types into account. It's written for the stereotypical ESFJ woman (the 1950's stereotype in search of the house, white picket fence, etc) and stereotypical ESTJ (or ESTP if she "trains" him well enough) man. Intuitive types, especially perceiving ones, and introverted males will take offense at the tactics described. I personally wouldn't waste my time with a woman who pulled the stunts described in this book. Communication, understanding, and a shared vision are much more important than stupid, coquettish games. If you want to snag a hubby quickly but aren't concerned about true quality, this book may help - though many men would rather you told them about your wedding-obsession up front and scared them off. (The book also treats wedding-obsession, fantasizing about it, planning it, naming the kids, etc as if they were NORMAL, HEALTHY behaviors!!!!) Scary. Very scary.

If you're male, go ahead and read this book for entertainment; you'll laugh at how ridiculous most of it is and learn to spot and avoid "Rules Girls". If you're female - don't corrupt your mind with it, or at least think critically and take its advice with a VERY large grain of salt.

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Most Recent Customer Reviews

1.0 out of 5 stars whatever
no way i am following that book on how to be fake and tease a man
i'll pass
Published 23 days ago by Maureen Nash

5.0 out of 5 stars Back to basics
While a little old-fashioned, it was actually quite refreshing to read this book. This book is about courting, plain and simple. Read more
Published 27 days ago by C. Zalaskey

5.0 out of 5 stars Help in creating boundaries
I was a total anti-rules girl who sucked in love.

The Rules were a good discovery. Yes, they can be considered game-playing and superficial. Read more
Published 1 month ago by Galina Jazairova-K

5.0 out of 5 stars The Truth Hurts
I am the product of an anti-Rules marriage. When my best friend read The Rules to me, I resisted every word. Read more
Published 2 months ago by Rapunzel

2.0 out of 5 stars Definitely a Disappointment
This book was recommended to me by a friend. I was against it because I don't believe in rules but after many references he convinced me and i took it out from the library. Read more
Published 2 months ago by Allison K. Stout

4.0 out of 5 stars ignore the old fashioned part
I am reading this book at the request of someone. Although it does seem outdated and ridiculous, I am ignoring that and keying in on the main points the authors are conveying. Read more
Published 3 months ago by globe trotter

4.0 out of 5 stars How I'm helping my friend
I have a friend that has seen 'How to lose a guy in ten days' and didn't get it. She also read 'He's just not that into you' and didn't believe a word the authors said. Read more
Published 3 months ago by Kasey Remley

4.0 out of 5 stars The Rules
Book was exactly as written. It came in a timely way. NO problems.
Published 4 months ago by Michelangelo

5.0 out of 5 stars YES! GET IT!
This is a fantastic book. It isn't desperate, demeaning, or insulting to women. It's practical and very effective. Worked for me! :)
Published 4 months ago by M. Chumbler

5.0 out of 5 stars the rules time tested secrets for capturing mr. right
this book is a must have for every women and daughter on the face of the earth. DO WHAT THE BOOK SAYS TO DO, You'll get great results.
Published 4 months ago by K. S. Geren

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