From Publishers Weekly
Sales wizard Girard offers tips for success culled from both his own experience and that of other businesspeople.
Copyright 1996 Reed Business Information, Inc.
Master-seller Girard, author of
How to Sell Anything to Anybody (1981), adapts his selling tips to a strategy for getting ahead in business or in one's career. Arguing that success is simply a matter of selling oneself, he emphasizes motivation, visualization, goal setting, and risk taking. Girard peppers his own advice with that of dozens of others who have made it "to the top," such as the public relations agents of African American superstar Terrie Williams, Amway founder Richard DeVos, restaurateur Win Schuler, and actress-singer turned travel impresario Kaye Britton. He makes it all sound so easy and straightforward, which is, of course, the point of books like this and the reason many will want to read this one.
David Rouse
--This text refers to the
Hardcover
edition.