The Personal Touch: What You Really Need to Succeed in Today's Fast Paced Business World (Paperback)

~ Terrie Williams (Author), Joe Cooney (Author) "On February 1, 1988, the legal documents and the incorporation papers were signed, and The Terrie Williams Agency, a full-service public relations, marketing, and communications..." (more)
Key Phrases: New York, Los Angeles, Eddie Murphy (more...)

Editorial Reviews

From Library Journal

Williams, a former social worker and now a successful entrepreneur, speaks here of her personal-touch philosophy and of a unique formula for success that combines a distinctive work ethic, with attention to detail, drive, determination, honesty, and integrity.
Copyright 1994 Reed Business Information, Inc. --This text refers to the Hardcover edition.

Product Description

The president of a noted public relations agency shares her keys to success, including how to make a good first impression, maintain one's personal integrity and reputation, learn from mistakes, and give back to the community. Reprint.

Product Details

• Paperback: 256 pages
• Publisher: Mysterious Press (February 1, 1996)
• Language: English
• ISBN-10: 0446671584
• ISBN-13: 978-0446671583
• Product Dimensions: 8 x 5.3 x 0.8 inches
• Shipping Weight: 7.8 ounces (View shipping rates and policies)
• Average Customer Review: 4.6 out of 5 stars  See all reviews (21 customer reviews)
• Amazon.com Sales Rank: #525,646 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

5.0 out of 5 stars A "Must Have Reference" For Effective Networking!, July 14, 1999

By A Customer

The Personal Touch, contributes to Terrie William's encouragement of establishing and maintaining relationships. Professionally, or personally, this book suggests practical methods and opportunites to enhance relationships. She shares experiences that enable new business owners to avoid mistakes commonly and frequently made, or neglected.

I recently reread the book to prepare for a networking event. My confidence was heightened, and my preparedness to meet my objectives was concisley manuevered.

It's simple, basic and easy to read, yet filled with a wealth of constructive information that will enhance lives in regard to appreciating others . Apply her recommendations, and the results are clearly and immediately noticed.

I had the opportunity to meet and hear her speak recently in New Orleans. Her personality and speech demonstrated the etiquette of professionalism with a friendly and personalable touch.

3 of 3 people found the following review helpful:

3.0 out of 5 stars Personal Touch, May 26, 2000

By	Annie R Holloman (Prattville, Alabama) - See all my reviews

I really enjoyed the book written by Terrie Williams. Ms. Williams brought out much needed things that we humans of today seem to have forgotten.

If more people would adhere to the principles of personal touch, the world would be a better place to live and we as humans would not be under so much stress.

One of my Teachers once wrote in my autograph book upon graduation the saying,"To suceed, you must proceed to exceed". I think Ms. Williams said that many times in her book in many different ways.

She made me think back to basics, and that "Common sense is no longer common. Personal Touch could be sub titled "Good News". Which means Gospel.

I highly recommend this book to anyone who strives to be sucessful.

2 of 2 people found the following review helpful:

5.0 out of 5 stars The purchase of this book is a worthwhile investment, August 12, 1999

By	Karen E. Wheeler "Freelance Writer, Public Re... (Philadelphia, PA) - See all my reviews (REAL NAME)

Easy reading at its best. The whole time I was reading this book, it felt more like sitting around talking with a "sister friend" in my living room or kitchen having a friendly informative conversation. The writing and flow of the book was done in such a way that you felt like Terri was in the room with you.

From the moment I received this book, I had it with me everyday to read (during my lunch break, traveling to and from work). I could not, nor did I want to put it down. This book is a valuable business reference guide for both women and men. And for those individuals considering becoming future entrepreneurs, a definite must to add to your reading list. I enjoyed reading the contents of this book more so then any career workshop or college business course I've had to sit through for three hours!

This is a must read. Your money will not be wasted with the purchase of this book. It is indeed a smart and worthwhile investment.

Thank you Terri for sharing and giving back to others.