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The Platinum Rule: Discover the Four Basic Business Personalities and How They Can Lead You to Success (Paperback)

by Tony Alessandra (Author), Michael J. O'Connor (Author) "You're such a terrific salesperson you could probably sell a stethoscope to a tree surgeon..." (more)
Key Phrases: four basic styles, behavioral styles, mixed styles, The Platinum Rule, Relating Socializing, Thinking Directing (more...)
4.7 out of 5 stars  (27 customer reviews)

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Editorial Reviews
From Publishers Weekly
The Golden Rule is limiting in one sense, say Alessandra and O'Connor, who last collaborated on People Smarts, because it assumes all human beings are alike. The authors propose instead a Platinum Rule, "Do unto others as they'd like done unto them," and concentrate on how to read people better so as to use the rule to succeed in business and industry. At the start, they posit four behavioral styles: directors, who are forceful, competitive, decisive; socializers, who are outgoing, optimistic, gregarious; relaters, who are genial, stable, eager to please; and thinkers, who are self-controlled, cautious, analytical rather than emotional. The book continues with a checklist so readers can determine their own personality types and then advises learning to identify and adapt to the styles (or combinations of the styles) of others so as to advance, whether in peer groups, management, sales or interactions with other businesses. The book is simple, but it may help those who want to increase their sensitivity to others and their power to communicate. Author tour.
Copyright 1996 Reed Business Information, Inc. --This text refers to the Hardcover edition.

From Library Journal
Two veterans of the motivational chalk-talk circuit demonstrate how managers can better direct underlings by identifying their basic personality types.
Copyright 1996 Reed Business Information, Inc. --This text refers to the Hardcover edition.

See all Editorial Reviews

Product Details
  • Paperback: 304 pages
  • Publisher: Grand Central Publishing (February 1, 1998)
  • Language: English
  • ISBN-10: 0446673439
  • ISBN-13: 978-0446673433
  • Product Dimensions: 7.9 x 5.2 x 0.9 inches
  • Shipping Weight: 8.8 ounces (View shipping rates and policies)
  • Average Customer Review: