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A WHACK ON THE SIDE OF THE HEAD: How You Can Be More Creative
 
 
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A WHACK ON THE SIDE OF THE HEAD: How You Can Be More Creative (Paperback)

by Roger von Oech (Author) "Exercise: In my seminars, I like to start the participants off with the following exercise..." (more)
Key Phrases: imaginative phase, second right answer, mental locks, Ancient Whacks of Heraclitus, Niels Bohr, New Year's Eve (more...)
4.3 out of 5 stars  (60 customer reviews)

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Editorial Reviews
Product Description
Who is Heraclitus, and what is he whacking, you ask? Heraclitus was an ancient Greek philosopher, widely considered the world's first creativity teacher. The deck has 32 cards, each containing a "whack," or eye-opening exercise based on the epigrams of Heraclitus. They will spur creative thinking and allow you to look at a problem from a fresh perspective. Created by Roger von Oech, author of the best-selling book, A Whack on the Side of the Head and the Creative Whack Pack.

About the Author
ROGER VON OECH is the president of Creative Think, a California-based consulting firm that has conducted creativity seminars with such companies as American Express, Apple Computer, AT&T, CBS, IBM, NBC, and NASA. He earned his doctorate from Stanford University in a self-conceived program in the history of ideas.

Product Details
  • Paperback: 240 pages
  • Publisher: Business Plus; Revised edition (December 1, 1998)
  • Language: English
  • ISBN-10: 0446674559
  • ISBN-13: 978-0446674553
  • Product Dimensions: 8.9 x 5.8 x 0.8 inches
  • Shipping Weight: 8.8 ounces (View shipping rates and policies)
  • Average Customer Review: