Brag!: The Art of Tooting Your Own Horn without Blowing It (Paperback)

~ (Author) "in succession planning, or when the company is determining the best performers during layoffs..." (more)
Key Phrases: brag bag, Wall Street, New York, Brag Nag (more...)

Editorial Reviews

Amazon.com Review

Brag! is a whip smart tool kit--one that tampers with our beliefs about humility by defining bragging as an act of authenticity. Peggy Klaus, a Fortune 500 communication coach, sharpened her strategies in Hollywood, "the bragging capitol of the world," where she learned the art of tooting your horn, without blowing it. "To brag is to talk about your best self with pride and passion in a conversational manner." explains Klaus. She includes a snappy "Bragging Dictionary" with highly practical techniques including instructions for the "Bragalogue," a brief memorable elevator pitch and a "Brag bag," the collection of your greatest hits with colorful details that can be easily accessed.

Bragging rights and responsibilities are surveyed in a variety of situations: the co-worker who takes credit, techno-bragging online, performance reviews, job interviews and working a room. Klaus peppers her points with examples from her coaching sessions and seminars, sample dialogues and self-assessments. Although several examples may seem too studied, Klaus has much to brag about. This is a book that will change the way you think about the slippery skill of selling yourself. --Barbara Mackoff --This text refers to an out of print or unavailable edition of this title.

From Publishers Weekly

"Using the same techniques that have turned thousands of professionals and executives into skillful self-promoters," Klaus, a Fortune 500 communication consultant, teaches how to make an impact in today's unstable business market by becoming "a master of artful bragging." Klaus's persuasive writing style and authentic tone combined with real-life anecdotes culled from her 10 years conducting training seminars show off the transformative effect successful bragging can have on a career (including the author's own), while deflating any fears readers may have of coming off as phony, arrogant or obnoxious. Creating a "bragalogue"(or short, enthusiastic, continually updated story showcasing strengths and accomplishments) that you can deliver comfortably and sincerely is key to "planting seeds for the future" or standing out in interviews, performance reviews or networking situations. Sample conversations, self-evaluation surveys, advice on avoiding common bragging pitfalls, hints on body language and concrete tips for stay-at-home moms, freelancers, retirees and recent college grads lend a hands-on feel to this valuable business primer.
Copyright 2003 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

See all Editorial Reviews

Product Details

• Paperback: 224 pages
• Publisher: Business Plus (May 1, 2004)
• Language: English
• ISBN-10: 0446692786
• ISBN-13: 978-0446692786
• Product Dimensions: 8.1 x 5.7 x 0.7 inches
• Shipping Weight: 7.2 ounces (View shipping rates and policies)
• Average Customer Review: 4.4 out of 5 stars  See all reviews (37 customer reviews)
• Amazon.com Sales Rank: #8,902 in Books (See Bestsellers in Books)

  Popular in these categories: (What's this?)

  #50 in	Books > Business & Investing > Skills > Communications
  #52 in	Books > Business & Investing > Job Hunting & Careers > Guides
  #53 in	Books > Business & Investing > Business Life

Customer Reviews

Most Helpful Customer Reviews

46 of 46 people found the following review helpful:

5.0 out of 5 stars You . . . Conveyed as a Story Relevant to Others, June 1, 2003

By	Professor Donald Mitchell "Jesus Makes Me a P... (Boston) - See all my reviews (TOP 10 REVIEWER)

This review is from: Brag!: The Art of Tooting Your Own Horn without Blowing It (Hardcover)

This book won't cure cancer, but it sure will overcome a lot of missed connections among people with valuable knowledge, experiences and talents who could be sharing them with one another.

Ms. Klaus argues persuasively that most of us don't put our best foot forward, out of a desire not to seem like braggarts. In the process, we look worse than we really are . . . and no one really cares. Careers, relationships and opportunities languish as a result.

Most people would like to present themselves better, and would concede that point. What's good about this book is that it is filled with practical advice for turning yourself into an interesting and relevant brief story for those you meet.

The heart of the book is the Take 12 self-examination where you start developing what's potentially interesting and relevant about you to share with others. Then, there's lots of advice for how to customize that material into 30 second (for elevator conversations) to 3 minute (for selling or interview intros) versions that fit your audience at the moment. If you only read that section and did the exercises there, you would more than get your value from this book.

The book begins with Ms. Klaus challenging myths about bragging (such as jobs being well done speaking for themselves, and good girls don't brag) by looking at actual experiences where the results of those myths were harmful for those who acted on them.

Quickly, attention shifts in chapter 2 to "What So Good about You" and there's more there in the Take 12 than you probably appreciate now.

Most of the rest of the chapters address specific situations such as how to behave in the office (even if you are a tele-commuter), handling job interviews, being in performance reviews, using voice mail and e-mails, when you are not employed, and when you are self-employed. For professionals who work on their own, chapter 8 which addresses the last subject can be worth a fortune to you. I thought it was very well done. Then the book moves back into overviews (chapter 9 is on brag nags to keep you focused and chapter 10 has a self-confession by the author and 12 tooting tips).

If you've ever felt awkward in advancing your own views or interests in any of these situations, take a look at this book. You will probably find helpful ideas that you'll be comfortable following.

In the course of my business career, I've had occasion to meet many successful people. Almost all of them follow the kind of gentle, discreet communications approaches described here. So I can testify that this approach must work for getting to the top!

18 of 19 people found the following review helpful:

5.0 out of 5 stars Wow! I think this book was written just for me!, June 26, 2004

By	"stusmate" (Fort Collins, CO USA) - See all my reviews

Brag! was recommended to me highly... three different times. The third recommendation was because the book was on the "must read" list of a class I was taking on marketing. I finally bought the paperback version of the book since I was unable to find it at the local library.

I ho-hummed as I opened the book thinking it would be yet another inspirational speaker writing a book bragging about her success and that everyone else should be inspired. Inspirational speakers have never been that inspirational to me - probably because their "inspiration" lasts as long as it takes for me to get back to my car (usually at the top level of the parking lot furthest away from the auditorium). Once I'm behind the wheel of my car I am thrust back into my own world wondering what just happened. Hadn't I felt great just a few moments before? Wasn't I ready to go get `em? Wasn't I determined to get going and make a success of my business?

I read the first paragraph of the Introduction of Brag! and Peggy Klaus had me hooked. Wait a minute. I know she was talking about her own background in her narrative, but it sounded as if she was talking about me! She speaks of her father telling her as a child, " ...don't toot your own horn; if you do a good job people will notice you." My parents and Sunday School teachers said that all the time, too, and more. "Bragging is a big no-no." "The Bible says that modesty is a virtue." No wonder I never really liked inspirational speakers. They come off as giant braggarts. According to Peggy Klaus, they're not doing it right.

Countless phrases of virtue and avoidance of being obnoxious and self-aggrandizing hang in the back of my head waiting to pounce as soon as someone asks me what I do. I murmur, "I'm a graphic designer" only half-believing that I deserve the title despite my success. "Graphic designer?" they ask. "Does that mean you do, like, brochures and stuff like that?" "Yeah," I answer. And then the conversation falls flat.

This is where Peggy Klaus picks up the pace and tells you right out that if you don't speak up for yourself, no one else will. However, there is an art to this type of communication. Peggy spends the remaining 190 pages helping you take stock of what you have to brag about while you make yourself a "Brag Bag" full of "Brag Bites" and a few good "Bragalogues" to fit various situations. She also has some plain talk rebuttals to the "buts" we all have to talking about ourselves. My favorite:

" `But... do I really need to brag 24/7?' Like the Scouts, be prepared... to toot at any time. That doesn't mean, however, that you do it all the time or that you do it at inappropriate times or places. You do it when it feels comfortable. And learning how to make it feel more comfortable is what this book is all about."

Peggy's examples are plentiful and, if you're like me, you'll see yourself in her examples more than once. She's not just any braggart, she's the best! Her natural way of writing (read: unpretentious), extremely practical advice, recommendations and her sense of humor combine to make this my favorite book of my business reading and the book that, right now, is making the most impact in my life and in my business.
-Anna Kris Bell
Catchphrase Graphics

12 of 12 people found the following review helpful:

5.0 out of 5 stars MyShelf.com Book Reviewer, September 5, 2003

By	Suzie Housley (Oak Ridge, Tn United States) - See all my reviews

This review is from: Brag! The Art of Tooting Your Own Horn Without Blowing It (Audio Cassette)

In today's corporate market, competition is fierce, as people try to out do each other to get ahead. There are many techniques, but not every one is effective. Finding the right marketing technique to sell your skills is crucial. Survival is only for the fittest.

Peggy Klaus is a world-renowned Fortune 500 communication coach. Being an expert in the art of communication has enabled her to create a book based on simple-to-understand, real-life concepts. Her techniques show how to capitalize on being yourself while making the most of your accomplishments.

With her "Track 12" concept, she allows readers the opportunity to interact with the book itself by answering questions that can be referred back to at the right time and appropriate moment to make yourself outshine the competition. For instance, you will learn how to effectively throw a reference to one of your achievements into everyday conversations without sounding phony or unnatural. Her advice is golden; it provides the polished style and refined substance needed to climb the corporate ladder.

Of all the books I have ever read on this subject, I found Ms. Klaus's to have the most grace and the most overall, long-term impact. For anyone who is struggling to gain the recognition for their hard work and long hours, this is the book you will need to add to your book collection. Very highly recommended.