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Editorial Reviews
From Booklist
It's filled with exclamation marks, lots of all-capital words, and breathless enthusiasm. It is far different from many of the existing "how to sell intangible services" systems. Yet, referral selling, as espoused and explained by Black, works. Although her energetic prose occasionally can be off-putting, she's got proven ideas and a great methodology--if it were truly transparent. The issue? That too much other information obscures her killer acronym, or attract (Tell, Remind, Audience, Contacts, Touch), elaborated on in chapter 10. For sure, the other data enhance and feed into her themes; how could anyone argue with topics such as management responsibilities, four essential attitudes, the right kind of customer, etc.? Bottom line: the message is muddied, despite some wonderful advice, personal success stories, and great practical tools and templates. Barbara Jacobs
Copyright © American Library Association. All rights reserved --This text refers to the Hardcover edition.
—Jeffrey Fox, bestselling author of Secrets of Great Rainmakers
"Referrals are the Holy Grails of selling. NO MORE COLD CALLING shows you how to get great referrals every day." --This text refers to the Hardcover edition.
See all Editorial Reviews
It's filled with exclamation marks, lots of all-capital words, and breathless enthusiasm. It is far different from many of the existing "how to sell intangible services" systems. Yet, referral selling, as espoused and explained by Black, works. Although her energetic prose occasionally can be off-putting, she's got proven ideas and a great methodology--if it were truly transparent. The issue? That too much other information obscures her killer acronym, or attract (Tell, Remind, Audience, Contacts, Touch), elaborated on in chapter 10. For sure, the other data enhance and feed into her themes; how could anyone argue with topics such as management responsibilities, four essential attitudes, the right kind of customer, etc.? Bottom line: the message is muddied, despite some wonderful advice, personal success stories, and great practical tools and templates. Barbara Jacobs
Copyright © American Library Association. All rights reserved --This text refers to the Hardcover edition.
—Jeffrey Fox, bestselling author of Secrets of Great Rainmakers
"Referrals are the Holy Grails of selling. NO MORE COLD CALLING shows you how to get great referrals every day." --This text refers to the Hardcover edition.
See all Editorial Reviews
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