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Bottom-up Marketing
 
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Bottom-up Marketing (Paperback)

by Al Ries (Author), Jack Trout (Author)
4.6 out of 5 stars See all reviews (10 customer reviews)

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Product Description
From the bestselling authors of Marketing Warfare comes another winner that turns conventional views of marketing upside-down, presenting a step-by-step approach to turn an effective tactic into an overall business strategy.