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Guerrilla Marketing Weapons: 100 Affordable Marketing Methods (Plume) (Paperback)

by Jay Conrad Levinson (Author) "Conventional weapons are utilized to inflict harm..." (more)
Key Phrases: guerrilla marketing weapons, guerrilla marketing arsenal, other marketing weapons, Weapons List, More Profits You Earn, United States (more...)

3.9 out of 5 stars See all reviews (14 customer reviews)

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Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness by Jay Conrad Levinson President
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Editorial Reviews

From Library Journal
In a sequel to his Guerrilla Marketing ( LJ 2/15/84) and Guerrilla Marketing Attack ( LJ 3/15/89), Levinson offers a practical approach to his technique. He defines a weapon "as a method of communication or contact with customers and prospects designed to render service, improve quality, clarify benefits, enhance credibility, or make the customer or prospect feel good." Weapons studied include pricing, brand-name awareness, follow-up, speed, neatness, and credibility. This very practical guide should be consulted by both practitioners and students of business. All three books are recommended to public libraries with comprehensive business collections.
- Lucy Heckman, St. John's Univ. Lib., Jamaica, New York
Copyright 1990 Reed Business Information, Inc.

Review
"This very practical guide should be consulted by both practitioners and students of business." --Library Journal --This text refers to the Audio CD edition.

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Product Details

Paperback: 272 pages
Publisher: Plume (November 1, 1990)
Language: English
ISBN-10: 0452265193
ISBN-13: 978-0452265196
Product Dimensions: 7.8 x 5.3 x 0.7 inches
Shipping Weight: 7.2 ounces (View shipping rates and policies)

Average Customer Review: 3.9 out of 5 stars See all reviews (14 customer reviews)

Amazon.com Sales Rank: #145,390 in Books (See Bestsellers in Books)
Popular in these categories: (What's this?)
#10 in Books > Business & Investing > Marketing & Sales > Marketing > Industrial
#84 in Books > Business & Investing > Small Business & Entrepreneurship > Marketing

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Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!

Inside This Book (learn more)

First Sentence:
Conventional weapons are utilized to inflict harm. Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
guerrilla marketing weapons, guerrilla marketing arsenal, other marketing weapons, designated guerrilla, postcard decks, guerrilla marketer, negative marketing, marketing attack, publicity contacts, telemarketing scripts, marketing newsletter, extra firepower, many guerrillas, publicity stories, marketing theme

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Weapons List, More Profits You Earn, United States

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Citations (learn more)

This book cites 3 books:

Guerilla Marketing for the Nineties: Revised Edition by Jay Conrad Levinson in Front Matter, and page 257
Ninety-minute Hour: 2 by Jay Conrad Levinson in Front Matter
Guerrilla Marketing Attack by Jay Conrad Levinson President in Front Matter

12 books cite this book:

How to Get Happily Published by Judith Appelbaum on page 299, page 328, and page 357
Guerrilla Trade Show Selling: New Unconventional Weapons and Tactics to Meet More People, Get More Leads, and Close More Sales (Guerrilla Marketing Series) by Conrad Levinson on page 10, page 14, and Back Matter
The Touring Musician: A Small Business Approach to Booking Your Band on the Road by Hal Galper on page 31, and Back Matter
Guerrilla Saving: Secrets of Keeping Profits in Your Home-Based Business (Guerrilla Marketing) by Conrad Levinson in Back Matter
The Woodworker's Marketing Guide (Fine Woodworking) by Martin Edic in Back Matter

See all 12 books citing this book

Books on Related Topics (learn more)

Guerrilla Marketing by Jay Conrad Levinson President

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Guerrilla Marketing for Free by Jay Conrad Levinson President

Discusses:

Guerrilla Marketing for Mortgage Brokers by David L. Hancock

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Guerrilla Marketing in 30 Days by Jay Conrad Levinson

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	54% buy the item featured on this page: Guerrilla Marketing Weapons: 100 Affordable Marketing Methods (Plume) 3.9 out of 5 stars (14) $10.88
	23% buy Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness 4.2 out of 5 stars (40) $9.72
	8% buy Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing 4.1 out of 5 stars (11) $14.93
	8% buy Startup Guide to Guerrilla Marketing: A Simple Battle Plan for First-Time Marketers 4.8 out of 5 stars (5) $14.93

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Customer Reviews

14 Reviews

5 star:		(9)
4 star:		(0)
3 star:		(2)
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Average Customer Review

3.9 out of 5 stars (14 customer reviews)

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Most Helpful Customer Reviews

20 of 20 people found the following review helpful:

5.0 out of 5 stars This book should get 10 stars, November 30, 2005

By	Dottie A. Randazzo "reader of everything" (Pennsylvania, USA) - See all my reviews (REAL NAME)

When I first started my business 13 years ago I didn't know the first thing about marketing. The book is divided into two parts, 50 things you can do that don't cost anything and 50 things that cost. This book was my bible and there were only 3 things that wouldn't work with my business. My phone began to ring and my friends were impressed with my marketing skills. I didn't feel I had marketing skills. I just knew how to read and follow instructions. I highly recommend this book for anyone getting started or for anyone just wanting to jump start their business and see if there is anything that they could do and maybe aren't.

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9 of 9 people found the following review helpful:

5.0 out of 5 stars GREATEST ADVERTISING AND MARKETING BOOK EVER WRITTEN, December 23, 2000

By A Customer

As a small business owner, I have read dozens of books on advertising and marketing. Most deal with theory and few with real world solutions. This book gives you 100 ideas that you can use to improve sales. Many with low cost. Truly an amazing work!!

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8 of 9 people found the following review helpful:

5.0 out of 5 stars Common sense is really not so common!, September 4, 2005

By	Veronica Belshaw "aliijewelryhawaii" (kona, HI) - See all my reviews (REAL NAME)

I received this book and was thoroughly impressed with it's simplicity and layout. I was feeling very nervous about opening my own retail store in beautiful Hawai'i, but Jay Conrad Levinson's books really helped me to quantify what EXACTLY I need to do to lessen my fear of venturing into the unknown *insert final frontier styled music here, lol* Incidentally, I was able to get a great location, but I learned that the buck does not stop just there - with my arsenal of low cost marketing tactics, I really think that we can enjoy some kick arse sales. We have been open for three business days, who knows what the future may bring - however, due to the aid of these books, Im feeling more confident about the unknown. Marketing, service and quality of product is key, baby. Cheers, Veronica

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Most Recent Customer Reviews

3.0 out of 5 stars Direct Information about the Weapons not the Lifestyle
This is a good book for people who doesn't want to know about the whole Guerrilla Marketing theory, but only the weapons it uses. Read more

Published 6 months ago by Juan Gutierrez

5.0 out of 5 stars Recommended reading for small business owners
Anyone engaged in or considering starting a small business would do well to read both this book and Levinson's other writings on the subject. Read more

Published 18 months ago by Shebear

1.0 out of 5 stars Completely outdated
When I bought this book, I didn't realize it was published in 1990, so there is nada regarding the internet. Read more

Published 22 months ago by R. Stanton

1.0 out of 5 stars You don't need this book!
I have lost my 3 hours to read it. Don't loose yours!
There is nothing interesting in this book and very easy concept

Published on June 28, 2007 by Koray Tulgar

5.0 out of 5 stars Guerrilla Marketing Weapons
Anyone who wants to be successful should have this.
Others should not.

Published on January 9, 2007 by Robert Gardner

5.0 out of 5 stars New to Marketing
Super book for anyone new to Marketing. Lot's of practical advice for free of cheap ways to get your business noticed.

Published on November 11, 2006 by graphdsnmouse

5.0 out of 5 stars Another "HIT" for Jay!
Jay Conrad Levinson has done it again, this book is great if you do not have alot of time or inclination to read alot of books on marketing. Read more

Published on August 18, 2005 by Michelle A. Dunn

5.0 out of 5 stars This book puts it all together
For a business or proprietership this book definitely categorizes the guerilla marketing techniques so that you can make the best use of each weapon. Read more

Published on March 30, 2004 by richierich1

1.0 out of 5 stars Repackaged information.
It seems to me like Levinson barely put any effort into this book at all. There really is nothing new or groundbreaking in this book. Read more

Published on February 4, 2004 by dbyrne1776

3.0 out of 5 stars kinda blah
This book is good but it isn't good enough. While the techniques and methods are relevant and work, they just aren't agressive enough for today's competitve market. Read more

Published on September 5, 2002

› See all 14 customer reviews...

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