Six Steps To Free Publicity and Dozens Of Other Ways To Winfree Media Attention For You Or Your Business (Paperback)

~ (Author)

Editorial Reviews

From Booklist

There are many good books on publicity. Yudkin certainly matches all the others and actually exceeds them in two areas--humor and creativity. Notwithstanding the fact that her title is somewhat misleading (the "six steps" refer to the processes involved in writing and distributing a news release) and that the use of the terms free publicity and free media attention are sure to cause great consternation among practicing public relations professionals, she does spell out all the best publicity techniques. Especially useful are her chapters on tip sheets, special events, and ways to overcome writer's block. Ideal for small business owners who are interested in particular in the possibilities of media exposure, this volume belongs in all public library business collections Barbara Jacobs

Product Description

Written in the same engaging style the author brought to her highly successful Smart Speaking and He and She Talk, this savvy, start-to-finish guide shows the easiest, fastest, cheapest ways to get featured in newspapers, magazines, radio, or TV, how to create attention-getting tip sheets, letters, and press releases, and more.

Product Details

• Paperback: 240 pages
• Publisher: Plume (October 1, 1994)
• Language: English
• ISBN-10: 0452271924
• ISBN-13: 978-0452271920
• Product Dimensions: 7.8 x 5.3 x 0.7 inches
• Shipping Weight: 7.2 ounces (View shipping rates and policies)
• Average Customer Review: 4.9 out of 5 stars  See all reviews (22 customer reviews)
• Amazon.com Sales Rank: #811,180 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

22 of 22 people found the following review helpful:

5.0 out of 5 stars Invaluable info for anyone who wants to promote anything!, November 17, 1999

By A Customer

6 Steps to Free Publicity is one of my business bibles. Many marketing books tout the value of sending out press releases, but none of them tell you what a press release is or how to write one. None, except this one. I sat down with this book and followed Marcia's step by step instructions and wrote my first press release 4 1/2 years ago when I started my business. That release got my name mentioned in an article on the front page of the business section of a regional newspaper. That article led to a splashy "Business Profile" in a future Sunday business section. That in turn led to appearances on radio and cable TV. That led to additional articles in other newspapers. All that from one press release crafted by using Marcia's clear, effective tips and techniques. Marcia, everytime someone says to me "I see your name and picture in the newspaper all the time," I think of you and smile!

15 of 15 people found the following review helpful:

5.0 out of 5 stars Six Steps to Free Publicity, January 22, 2000

By	Susan Taylor Brown "author" (San Jose, CA USA) - See all my reviews (REAL NAME)

I have purchased and studied many "how to do it" books on publicity, but 6 Steps to Free Publicity is the one I return to again and again. As a children's author with a book to promote on a very limited budget,I find Marcia Yudkin's book invaluable.

The directions in the book are easy to follow and make anyone feel like an instant expert. I have only just begun to utilize many of the ideas offered in the book and am already getting terrific results. The book gives many basic building blocks to a PR campaign, any of which can be used on their own, but they are even more effective when combined.

I like the idea of being in control of my own publicity: after all, no one cares about the success of my book as much as I do, and 6 Steps to Free Publicity gives me the necessary confidence. I highly recommend this book to anyone needing help learning how best to get publicity for their project, but most especially, to other authors who are trying to get their books the notice they deserve.

9 of 9 people found the following review helpful:

5.0 out of 5 stars SMALL BUSINESS OWNERS' BEST BUY!, May 20, 2000

By	Margie Dana (Boston, MA) - See all my reviews

Marcia Yudkin doesn't hold back: she generously shares her expertise in this practical guide to self publicity, and as the president of a young consulting practice, I can't recommend this book often or loud enough! Don't know how to write (or use) a press release? Wondering how to communicate effectively with the media? Always wanted to write articles for magazines and newspapers, but haven't a clue where to begin? Read this book: Marcia Yudkin walks you through the critical steps of garnering publicity for your business, in clear, crisp and often hilarious prose. What a treasure of terrific advice!