Guerrilla P.R.: How You Can Wage an Effective Publicity Campaign...Without Going Broke by Michael Levine  (10)
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Persuading on Paper: The Complete Guide to Writing Copy that Pulls in Business by Marcia Yudkin  (4)
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There are many good books on publicity. Yudkin certainly matches all the others and actually exceeds them in two areas--humor and creativity. Notwithstanding the fact that her title is somewhat misleading (the "six steps" refer to the processes involved in writing and distributing a news release) and that the use of the terms free publicity and free media attention are sure to cause great consternation among practicing public relations professionals, she does spell out all the best publicity techniques. Especially useful are her chapters on tip sheets, special events, and ways to overcome writer's block. Ideal for small business owners who are interested in particular in the possibilities of media exposure, this volume belongs in all public library business collections Barbara Jacobs
There are many good books on publicity. Yudkin certainly matches all the others and actually exceeds them in two areas--humor and creativity. Notwithstanding the fact that her title is somewhat misleading (the "six steps" refer to the processes involved in writing and distributing a news release) and that the use of the terms free publicity and free media attention are sure to cause great consternation among practicing public relations professionals, she does spell out all the best publicity techniques. Especially useful are her chapters on tip sheets, special events, and ways to overcome writer's block. Ideal for small business owners who are interested in particular in the possibilities of media exposure, this volume belongs in all public library business collections Barbara Jacobs
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- Internet Marketing for Less Than $500/Year: How to Attract Customers and Clients Online Without Spending a Fortune by Marcia Yudkin on 6 pages
- How to Survive and Prosper as an Artist, 5th ed.: Selling Yourself Without Selling Your Soul by Caroll Michels on page 92, and page 331
- The Virtual Office Survival Handbook: What Telecommuters and Entrepreneurs Need to Succeed in Today's Nontraditional Workplace by Alice Bredin on page 208, and Back Matter
- How to Make Money As an Artist: The 7 Winning Strategies of Successful Fine Artists by Sean Moore in Back Matter
- Sell Yourself Without Selling Your Soul: A Woman's Guide to Promoting Herself, Her Business, Her Product, or Her Cause with Integrity and Spirit by Susan Harrow on page 337
See all 12 books citing this book
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