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Breaking into Commercials: The compl GT mktg Yourself Auditioning Win Getting Job (Paperback)

by Terry Berland (Author), Deborah Ouellette (Author), Jason Alexander (Introduction)
4.7 out of 5 stars  (16 customer reviews)


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Editorial Reviews
From Booklist
The wisdom of a veteran casting director and the viewpoint of a photographer-writer mix well to give newcomers to commercial acting all the how-tos, tips, and references to break in. After all, the reasoning goes, more than 60,000 commercial roles are cast each year, so why not get in on it? On the basis of their collective experience and interviews with more than 75 industry pros, Berland and Ouellette completely debunk some of the myths surrounding success: that talent is the only quality that matters; that you can pay to get on camera; and that all you need for voice-overs is a great demo tape. Wrong, wrong, wrong. Here, aspiring actors are walked through every stage of the process, from resumepreparation and getting head shots to residual and contract explanations. Summaries at the end of chapters help focus on what has been learned, and straight text is interspersed with question-and-answer interviews. A good reality check about acting for both kids and adults. Barbara Jacobs

Book Description
Every year, over 60,000 commercial roles for all ages, physical types, and ethnic backgrounds are cast by ad agencies, producers, directors, and casting directors across the country. Breaking Into Commercials will show you what it takes to get one of those roles and give you an edge over the competition.

This essential guide provides untapped opportunities in regional markets and abroad, and shares valuable insights into developing a competitive edge."

In Breaking Into Commercials, you’ll discover how to

• Get the best head shots
• Create a résumé and cover letter that opens doors
• Fine-tune your craft to develop a competitive edge
• Find a good agent
• Give an audition that will result in more callbacks and jobs
• Prepare for a commercial shoot
• Make the most of working in regional markets
• Move from regional to major markets
• Break into voice-over work
• Cross over from modeling to commercials
• Launch your child’s commercial career.

A glossary of industry terms and an appendix of regional and national resources rounds out this comprehensive text on breaking into the lucrative field of acting in commercials. --This text refers to the Paperback edition.

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Product Details
  • Paperback: 272 pages
  • Publisher: Plume (August 1, 1997)
  • Language: English
  • ISBN-10: 0452277701
  • ISBN-13: 978-0452277700
  • Product Dimensions: 9 x 6.1 x 0.7 inches
  • Shipping Weight: 9.8 ounces
  • Average Customer Review: 4.7 out of 5 stars  (16 customer reviews)
  • Amazon.com Sales Rank: #945,493 in Books (See Bestsellers in Books)
    (Publishers and authors: Improve Your Sales)
  • Also Available in: Hardcover  |  Paperback (2 Rev Upd) |  All Editions


Look Inside This Book
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Front Cover | Table of Contents | Excerpt | Index | Back Cover

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