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17 of 18 people found the following review helpful:
1.0 out of 5 stars
"Jump the Shark" itself jumps the shark, July 26, 2003
The concept "Jumped the Shark" itself jumped the shark with the publication of the book "Jumped the Shark."The website concept of "Jumped the Shark" was received ecstatically by generations of TV fans who felt betrayed when their favorite shows either become self-conscious, sold out in some way, cheapened themselves, introduced "cute" characters or otherwise became too stupid to tolerate. The application of a term to this phenomenon was well overdue and viewers were grateful to have their observations and gripes validated and recognized through the website. Well I guess it was inevitable that the Jumped the Shark movement would itself jump the shark. This happened with the publication of the book "Jump the Shark," which aside from being an obvious attempt to cash in on the idea, fell far, far short of the standard set by the website. Why? 1. The website itself has/had an "underground" appeal to clever people who observe culture with some degree cynicism and awareness. Now, the book is available in airports. It has been mainstreamed. Enough said. But I will say more..... 2. A big part of the appeal of the website is that it gave a voice to EVERYONE because the commentaries were reader-submitted. This allowed irreverence, biting humor, dirty comments, sentimentality, subjective opinions. What does the book offer? The MOST repressed, watered-down, careful, edited, appealing-to-the-lowest-common-denominator, flavorless analyses of when shows jumped the shark. Obviously, not all opinions and thoughts could be reflected in the book, but it is clear that the author went way out of his way not to offend and the result is a bland work indeed. 3. The truly fatal flaw was that the concept became "self-conscious, a fatal flaw for many of the shows that are reviewed. Part of this self-consciousness is the overworking of the metaphor, "jump the shark" to the point that it does not even make sense. "Jump the shark" refers to the moment that show begins to fail. But the author, trying desperately to be cute like so many of the shows he covers, extends the metaphor and talks about "shark bait," "the shark swimming off to a new show" (as though the shark had attacked a program) or "seeing fins." None of this really works. This whole thing was a lot of fun, but I am afraid "Jumped the Shark" has itself taken the lethal jump over the shark.
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