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Editorial Reviews
Review
“[Kelly] makes us look at timeworn facets of the business world in a fresh and freshly ordered way.”
—The Wall Street Journal
“Alan Kelly is the Bill Walsh of marketing and positioning strategy.”
—Geoffrey A. Moore, author of Crossing the Chasm
—The Wall Street Journal
“Alan Kelly is the Bill Walsh of marketing and positioning strategy.”
—Geoffrey A. Moore, author of Crossing the Chasm
Product Description
A revolutionary new business model to master the marketplace
Playmaking is the essential skill for advancing ideas, controlling market discussions, positioning products, and beating all the competitors. In The Elements of Influence, pioneering strategy expert Alan Kelly lays out his groundbreaking system, the Playmaker’s Standard. This new framework of twenty-five plays—teamed with breakthrough online web tools—shows readers how to outsmart an opponent, control spin, orchestrate word of mouth, mobilize coalitions, and manage brands and reputations. Drawing on examples from the black belts of business, politics, and pop culture, the Playmaker’s Standard is a winning game plan to help CEOs and business leaders, strategists, marketers, PR professionals, political campaigners, bloggers, and activists alike gain and maintain the competitive edge.
Playmaking is the essential skill for advancing ideas, controlling market discussions, positioning products, and beating all the competitors. In The Elements of Influence, pioneering strategy expert Alan Kelly lays out his groundbreaking system, the Playmaker’s Standard. This new framework of twenty-five plays—teamed with breakthrough online web tools—shows readers how to outsmart an opponent, control spin, orchestrate word of mouth, mobilize coalitions, and manage brands and reputations. Drawing on examples from the black belts of business, politics, and pop culture, the Playmaker’s Standard is a winning game plan to help CEOs and business leaders, strategists, marketers, PR professionals, political campaigners, bloggers, and activists alike gain and maintain the competitive edge.
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Inside This Book
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First Sentence:
The Elements of Influence will change the way you look at the world and the work you do in it. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
related terms, full monty, decode this play, playmaking spectrum, play action map, beta plays, run this play, alpha play, marketplace discussion, relative competitive advantage, drafting player, host player, opposition research Key Phrases - Capitalized Phrases (CAPs): (learn more)
Call Out, Crazy Ivan, Bear Hug, Red Herring, The Playmaker's Table, Trial Balloon, The Playmaker's Standard, White House, The Playmaker's Process, Larry Ellison, John Kerry, Karl Rove, Jack Kennedy, The Table, Dan Rather, Silicon Valley, Soviet Union, Bill Clinton, Cirque du Soleil, General Motors, Steve Jobs, Ronald Reagan, Phil Knight, Howard Dean, Lynne Cheney Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
The Elements of Influence will change the way you look at the world and the work you do in it. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
related terms, full monty, decode this play, playmaking spectrum, play action map, beta plays, run this play, alpha play, marketplace discussion, relative competitive advantage, drafting player, host player, opposition research Key Phrases - Capitalized Phrases (CAPs): (learn more)
Call Out, Crazy Ivan, Bear Hug, Red Herring, The Playmaker's Table, Trial Balloon, The Playmaker's Standard, White House, The Playmaker's Process, Larry Ellison, John Kerry, Karl Rove, Jack Kennedy, The Table, Dan Rather, Silicon Valley, Soviet Union, Bill Clinton, Cirque du Soleil, General Motors, Steve Jobs, Ronald Reagan, Phil Knight, Howard Dean, Lynne Cheney Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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90% buy the item featured on this page: The Elements of Influence: The New Essential System for Managing Competition, Reputation, Brand, and Buzz |
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