From Library Journal
In contrast to Phillip Machand's Marshall McLuhan: The Medium and the Messenger (LJ 3/15/89), this authorized life draws heavily on McLuhan's diaries and private papers as well as on interviews with family and friends. Early on, Gordon takes a traditional biographical approach, focusing on McLuhan's childhood, Cambridge years, marriage, and conversion to Catholicism; later he turns to view the man who coined the term global village and became a pop icon with the publication of The Medium Is the Message (LJ 6/1/67) through a detailed analysis of his work. Gordon provides a straightforward and lucid account of McLuhan's life and ideas, at times defending the media guru against detractors. All facts and explanations notwithstanding, McLuhan remains an enigma. For academic and larger public libraries.?William Gargan, Brooklyn Coll. Lib., CUNY
Copyright 1997 Reed Business Information, Inc.
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The New York Times Book Review, Mark Edmundson
Gordon lays out McLuhan's thoughts on media rhetoric, on advertising, on the culture of print and on numerous other matters accurately and clearly. And that is not so easy a task. Even McLuhan's most cogent books are wayward and unkempt--loose, shaggy buffaloes.
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