Salesforce.com For Dummies (For Dummies (Computer/Tech)) (Paperback)

by Tom Wong (Author), Liz Kao (Author)
Key Phrases: lookup icon, account detail page, use the two list boxes, Outlook Edition, Lotus Notes, Unlimited Edition (more...)

Editorial Reviews

Product Description
So you have something to sell or you work for a business using salesforce.com, but you’re not quite sure how to maximize your profits with it? Never fear! Salesforce.com for Dummies shows you the quick-and-easy way to start selling your product or service online without the confusion or fuss.

With an emphasis on customer relationship management, this hands-on guide helps you manage accounts, market your products, and improve service. Whether you’re a salesperson, channel manager, marketing mogul, customer rep, or executive, you’ll find secrets here for making your job easier, your day more productive, and your business more successful. This second edition has been revised to include Salesforce.com’s latest product and feature offerings as of the Summer 2006 release, giving you the tools you need to:

• Build a product catalog
• Manage price books
• Calculating and customizing forecasts
• Drive demand up with campaigns
• Stimulate sales effectiveness with documents
• Deliver excellent service
• Analyze data with reports
• Verify your company profile
• Add users to salesforce
• Customize your page and search layout
• Extend your usage of Salesforce beyond CRM

This guide makes suggestions on how to dive more productivity and improve communication with standard templates from the Dummies Web site. With this book you’ll get up to speed fast and manage your business information more effectively with Salesforce.com today!

From the Back Cover
Customize Salesforce for all your business needs

See how Salesforce helps manage accounts, market products, and improve service

Got something to sell? Work for somebody who does? You need salesforce.com, and this book tells you how to use it. Whether you're a salesperson, channel manager, marketing mogul, customer service rep, or executive, you'll find secrets here for making your job easier, your day more productive, and your business more successful with Salesforce.

Discover how to

• Set up and personalize your system
• Manage relationships with partner companies
• Execute marketing campaigns
• Analyze data with reports
• Improve customer service
• Calculate sales forecasts

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Product Details

• Paperback: 432 pages
• Publisher: For Dummies; 2 edition (December 11, 2006)
• Language: English
• ISBN-10: 047004893X
• ISBN-13: 978-0470048931
• Product Dimensions: 9.1 x 7.2 x 0.9 inches
• Shipping Weight: 1.3 pounds (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars See all reviews (11 customer reviews)
• Amazon.com Sales Rank: #37,256 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

14 of 14 people found the following review helpful:

5.0 out of 5 stars Great help for the new user., September 22, 2005

By	John Brooke (Tucker, GA USA) - See all my reviews

This review is from: Salesforce.com For Dummies (Paperback)

I purchased several copies of the book for my sales team whose technical proficiency was across the board. While all of the material is covered in the online help available from Salesforce.com, several team members felt much more comfortable with a book that they could hold. It is a great help in getting all of the team members to use the same nomenclature which is the first step in any sales "methodology" becoming effective.

Those wishing a deeper dive, should look at the author's other books targeted towards a more advanced and technical audience.

16 of 22 people found the following review helpful:

5.0 out of 5 stars Dumming it down for an admitted dummy, February 6, 2005

By	Richard (Los Angeles, CA) - See all my reviews

This review is from: Salesforce.com For Dummies (Paperback)

As a new user to the CRM program, Salesforce.com, I was overwhelmed by the amount of information presented on the website. My first thought was, "I wish somebody would writed a "Dummy" book for the program. I was pleasantly surprised to find out that it was being released and ordered my copy immediately. I received my copy shortly and began reading and applying the data presented in the book.

While I will continue to avail myself of the training presented on the Salesforce.com site, the presentation of the data in Salesforce.com for Dummies has given my use of the program a real kick-start.

The writer (Mr. Wong), has written this book for users of the program, not for computer programmers. The data is laid out in concise, easy-to-understand terms which even "sales-types" like myself can understand. Applying the suggestions in the chapter on customization has saved me hours of "hair-pulling" work.

I will continue to reference this book and will make it required reading for all those in my company using Salesforce.com. It makes a great CRM program even better, because we will now be able to use all of the features, rather than a few basic one.

1 of 1 people found the following review helpful:

5.0 out of 5 stars It's Like Having a Tiny Consultant in Your Hand, October 22, 2008

By	N. Berkowitz (San Francisco, CA) - See all my reviews (REAL NAME)

This review is from: Salesforce.com For Dummies (For Dummies (Computer/Tech)) (Paperback)

I'm relatively new to Salesforce.com and I've found this book to be a huge help. At my organization, we did not hire any consultants to assist us in customizing Salesforce.com for our needs. This book has been by my side as a handy resource to the questions that I've had as I get comfortable with Salesforce.com Regardless of your technical proficiency, this book is a good resource to those look to become more comfortable with Salesforce.com.