From Publishers Weekly
For those who dream of becoming power brokers-sophisticated but not flamboyant, confident but not egotistical, a master dealmaker never defeated by setbacks, and all without losing your integrity-you'll want to invest in this delicious account of wheeling, dealing and (other people's) stealing. Reading like a novel-with subplots galore-this title from the CEO of the largest African-American-owned real estate development firm in the country illustrates Peeble's ten principles for achievement while recounting his rise to power. It's hard not to like Peebles, an affable guide whose grandfather was a Washington D.C. doorman for 41 years, and whose grandson now owns a Marriott in the same city. Through the series of mind-boggling moves that put him on top, Peebles shows how his early success "was based on my ability to control some essential aspect of the deal....in the classic terms of supply and demand, you've got to control one or the other." Peebles is unafraid to draw back the curtain, using failures as well as triumphs to formulate his principles, among them "Be the last man standing" and "If the key is not working, be prepared to change the lock." A master at positioning his development bids as the most logical choice-which he does again and again-Peebles shows how "a fair shot at winning" is the only advantage one needs to succeed.
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Praise for The Peebles Principles
"Don Peebles is an example of what entrepreneurs are all about. In this engaging and witty book, Peebles shares insights from his own success in the world of high- powered real estate. What makes this book different is Peebles doesn't just focus on the positive, he discusses the failures too--something every entrepreneur can expect in his journey to success. This book should be on every aspiring business- person's bookshelf to be read again and again."
--Robert L. Johnson, Founder, BET and Owner, Charlotte Bobcats
"The Peebles Principles provides a fun read and a bird's-eye view of the ever- changing world of a real estate entrepreneur. It is a good gut check for would-be entrepreneurs to ask if they have what it takes."
--Dr. Peter D. Linnemann, Albert Sussman Professor of Real Estate, Wharton School of Business, University of Pennsylvania
"Wow! What magnificent inspiration The Peebles Principles is for anyone seeking to be involved in business. The ground rules found in each chapter are absolute gems, and those alone make the book worth buying."
--Cathy Hughes, Founder and Chairperson, Radio One, Inc.
"This book is a brilliant example of entrepreneurship, creativity, and principles. Peebles walks you through many of his successful deals, from their inception to their completion. Once you start the book you won't be able to put it down until you've finished the last page."
--Dr. Sanford L. Ziff, Founder and Chairman, Sunglass Hut International Inc.
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