Email Marketing By the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level (Hardcover)

by Chris Baggott (Author), Ali Sales (Contributor)
Key Phrases: transactional emails, email marketing efforts, triggered email, Lifetime Value, Pivotal Veracity, Domain Keys (more...)

Editorial Reviews

Review
"I would challenge anyone...not to gain something from reading this book."  (Marketing Direct, January 2008)

Product Description
Praise for EMAIL MARKETING by the NUM8ERS

"At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perform measurably better. The secret's in your test results."
—Anne Holland, President, MarketingSherpa

"Despite its proven power, email marketing receives a fraction of the attention given to other, fancier media. This week you'll probably hear far more about mobile videocasting (or some such fashion) than you will about email marketing. You can help correct this imbalance by reading this book."
—Rory Sutherland, Vice Chairman, Ogilvy Group, London, UK

"Baggott's wonderful new direct marketing book is loaded with practical advice and recommendations from some of the best minds in the industry. Email Marketing by the Numbers should be read by everyone in the industry who wants to profit from acquiring and retaining customers."
—Arthur Middleton Hughes, Vice President/Solutions Architect, Knowledge Base Marketing, and author of Strategic Database Marketing

"Amidst the confusion and changing landscape of the Web, Baggott is one of the clear thinkers who can cut through the hype and help you understand how to drive revenues through the use of marketing technology."
—Scott Burkey, Business Development Executive, Definition 6

"Baggott is the ultimate Web 2.0 entrepreneur who takes Email 2.0 to a new level. In Email Marketing by the Numbers, he gives marketers instructions for creating one-to-one conversations with prospects and customers. This book should be on the desk of every marketer in every company, big or small."
—Scott Maxwell, founder, OpenView Venture Partners

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Product Details

• Hardcover: 304 pages
• Publisher: Wiley (April 20, 2007)
• Language: English
• ISBN-10: 0470122455
• ISBN-13: 978-0470122457
• Product Dimensions: 9.1 x 6 x 1.2 inches
• Shipping Weight: 1 pounds (View shipping rates and policies)
• Average Customer Review: 4.6 out of 5 stars See all reviews (43 customer reviews)
• Amazon.com Sales Rank: #136,743 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

5.0 out of 5 stars Thoroughly Covers the Most Important Email Marketing Topics, December 25, 2007

By	R. Brennan Knotts - See all my reviews

The challenge when purchasing "how to" business books is finding the book that fits your level of advancement. A book that's too detailed and advanced is just as useless as one that's too basic and general.

I found "Email Marketing by the Numbers" to be the perfect blend for my organization, Cantaloupe.TV. We've been doing email marketing for about 2 years and for us the book provided a satisfactory introduction to the most important email marketing topics (i.e. if you just focused on and mastered these areas you're well above average) but it also had plenty of information for us to grow into (i.e. we're probably 6-24 months away from implementing many best practices).

If you're already doing Taguchi testing to optimize your email templates, you'll learn something from "By the Numbers" but it's likely not going to take your organization to its "next level"; however, I would still argue it has value for any individual wanting to learn the complete email marketing picture. This book is a fantastic guide, with actionable advice for mastering email marketing best practices.

P.S. My organization does mostly b2b marketing and the fact that the book sometimes uses b2c examples did not detract from the relevancy of the lessons.

3 of 3 people found the following review helpful:

5.0 out of 5 stars This book will show you how to be more effective, May 2, 2007

By	Ronald Mcdaniel "Buzzoodle Ron" (Kent, Ohio) - See all my reviews (REAL NAME)

I have done email marketing for a long time, but this book really goes through the broad range of issues around being more effective with email marketing. I learned a lot and have made it a must read for our staff that is involved in marketing as well.

The key is to understand the bigger picture. Anyone can assemble a list of emails and blast out an HTML email message to them. But can they build a complete strategy around creating stronger relationships and taking advantage of opportunities most companies miss? If you read this book, you will be able to do just that.

2 of 2 people found the following review helpful:

5.0 out of 5 stars Email by the Numbers hits the mark, January 5, 2008

By	Craig Herman (Boston, MA) - See all my reviews (REAL NAME)

I have worked in the email space for over 6 years and before that in the direct mail universe. This book provides real life examples and stories of how actual companies are bringing the right brain and left brain together to create, launch and manage successful email campaigns. Chris was at the fore front of the email marketing space when it took off and became the force it is today. This book is perfect for those starting out w/ email and others who have been running programs for years.