Career Distinction: Stand Out by Building Your Brand (Hardcover)

~ (Author), (Author)
Key Phrases: personal brand statement, emotional brand attributes, sonal branding, Andy Waterman, Career Distinction Workbook, Allan Lawrence (more...)

Editorial Reviews

Product Description

Praise for Career Distinction

"Hands down, this book is the bible on branding for your career!"
-- Susan Britton Whitcomb, author of Job Search Magic

"As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend--Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker."
-- Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career Masters Institute

"Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want to distinguish themselves from the competition."
-- L. Michelle Tullier, PhD, Vice President of Right Management and author of The Unofficial Guide to Landing a Job

From the Inside Flap

As a professional, your reputation is your most valuable career asset. Whether you're climbing the ladder at your current company or seeking a new job, in today's fast-paced work environment, you must proactively and continuously position yourself for success. Your credibility, visibility, personality, and personal style all make up your brand. Build and nurture your personal brand and you'll make yourself a must-have, can't-fail professional—and you'll do it without having to be someone you're not.

Career Distinction outlines the proven personal branding process and provides case studies of successful professionals that will help you not only survive, but thrive, in today's dynamic and ultracompetitive workplace. You'll learn to manage your brand with innovative tools that enable you to differentiate yourself and stand out from your peers.

In this definitive step-by-step guide, career and personal brand management experts Arruda and Dixson show you how to:

• Brand yourself for career success

• Determine how others perceive you

• Develop your unique value proposition

• Define your target audience

• Tell your brand story

• Express yourself clearly and consistently

• Build and manage your online identity

• Stay on-message and on-brand every day

• Increase your "career karma"

The increasing pace of change in the business world gives you less time than ever to make your professional mark. Career Distinction demonstrates how to express who you are and the value you bring to your organization—branding you as an indispensable, memorable, and unique professional. Success takes more than just hard work; brand yourself and watch your career soar.

See all Editorial Reviews

Product Details

• Hardcover: 224 pages
• Publisher: Wiley (June 11, 2007)
• Language: English
• ISBN-10: 0470128186
• ISBN-13: 978-0470128183
• Product Dimensions: 9 x 6.1 x 0.9 inches
• Shipping Weight: 12.8 ounces (View shipping rates and policies)
• Average Customer Review: 4.6 out of 5 stars  See all reviews (43 customer reviews)
• Amazon.com Sales Rank: #37,808 in Books (See Bestsellers in Books)

  Popular in this category: (What's this?)

  #60 in

  Books > Reference > Job Hunting

Customer Reviews

Most Helpful Customer Reviews

13 of 16 people found the following review helpful:

5.0 out of 5 stars A great book for improving your brand and career prospects, May 30, 2007

By	Manager from New Jersey (Summit, NJ USA) - See all my reviews

I've been contemplating switching jobs and industries. A friend recommended this book to me and I just finished it. This book will change the way you think about yourself and how to approach your career. In a world where employers can "google" any prospect, everyone needs to think about their career identity as they climb the corporate ladder. This book allows you to create and control your business identity and will teach you how to : brand yourself, build your online business identity; create your own story and goals. A must read for anyone looking for a new job-- or improving the way their current employer views them.

10 of 12 people found the following review helpful:

5.0 out of 5 stars Branding for Executives, June 3, 2007

By	Nancy Branton "Executive Coach" (St. Paul, MN, USA) - See all my reviews (REAL NAME)

This is a must read book for all executives! Personal branding takes executives to a higher level where they are projecting an authentic, unique, compelling brand that sets them apart from the competition.

As an executive coach, I use Career Distinction's fabulous branding process of Extract (chapters 4-7), Express (chapters 8-11) and Exude (chapters 12-14) with all of my clients.

Here's what Carlos, one of my executive clients in Minneapolis, MN says about his experience with Career Distinction's 3-step branding process: "I have a much clearer view of what I do, how I do it, and why it works for me. Instead of just being successful professionally and making money, I have a much better understanding of how to attain fulfillment, happiness, and balance. Today my work is still a fundamental part of my life but is no longer the center of my life. My branding statement is: `A passionate, multicultural, and enterprising leader who recognizes and seizes opportunities, exhibits savvy in relating to others, and achieves dramatic results by orchestrating, negotiating, and closing win-win deals.' And, my tagline is `Strategy-Orchestration-Negotiation.'"

12 of 16 people found the following review helpful:

5.0 out of 5 stars THE instruction manual for building a satisfying and successful career today., June 22, 2007

By	Deb Dib "CEO Coach" (Metro New York, USA) - See all my reviews (REAL NAME)

Career Distinction is really the bible of career branding for today's increasingly portable worker. I love the focus on proactivity -- and the step-by-step instructions on how to build a brand presence in one's niche (and how to niche!) Understanding and leveraging personal branding and value is going to be the difference between panic and power in today's job market -- where stability is gone and we're more likely to become serial freelancers than long-term hires. And heck, it lets us have more fun at work because the clarity of branding gives us a great shot at getting hired to do what we love to do, with people we love to do it with. Not bad!