Social Media Marketing: An Hour a Day (Paperback)

by Dave Evans (Author), Susan Bratton (Foreword)
Key Phrases: social web, featured case, touchpoint analysis, Net Promoter, Home Depot, The Main Points (more...)

Editorial Reviews

Product Description
If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day.  In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.

From the Back Cover
Develop an Integrated, Successful Social Media Strategy

A Step-by-Step Guide

Put the buzz about your business to work for you. This comprehensive, perfectly paced guide will teach you how to make social media an active part of your marketing plan so that you can turn customer conversations about your brand, product, service, and company into a sustainable competitive advantage. Learn how you can tap the Social Web and amplify your current marketing efforts by listening and participating in conversations that drive measurable results.

• Develop and effectively pitch a successful social media campaign inside your company

• Learn how to become a genuine Social Web participant

• Build a map of your key conversation-generators as you evaluate every point of contact between you and your customers

• Get to the sweet spot of social media marketing—the consideration phase of the purchase funnel

• Leverage all the tools available—blogs, RSS feeds, podcasts, video and photo sharing, and more

• Use social media measurement tools, including the Net Promoter score, and apply metrics from platforms such as Bazaarvoice, BlogPulse, and Cymfony

• Learn best practices for launching your social media program and measuring the results

You'll also find:

• A comprehensive look from the savvy marketer's perspective at social sites and services—MySpace, Facebook®, LinkedIn®, and Twitter, along with YouTube, Seesmic, Eventful, and FriendFeed

• Straightforward tools for building social media into your current marketing program

• Real-world case studies that illustrate successes to learn from and mistakes to avoid

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Product Details

• Paperback: 432 pages
• Publisher: Sybex (October 13, 2008)
• Language: English
• ISBN-10: 0470344024
• ISBN-13: 978-0470344026
• Product Dimensions: 9.2 x 7.4 x 1.2 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)
• Average Customer Review: 4.8 out of 5 stars See all reviews (23 customer reviews)
• Amazon.com Sales Rank: #404 in Books (See Bestsellers in Books)

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  #1 in	Books > Computers & Internet > Home Computing > Internet
  #2 in	Books > Computers & Internet > Business & Culture > Web Marketing
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Customer Reviews

Most Helpful Customer Reviews

43 of 45 people found the following review helpful:

5.0 out of 5 stars Tap into the power of the Social Web through connected networks and consumer-oriented media by writing and implementing a plan!, October 18, 2008

By	Jeff Lippincott "www.Jlippin.com" (Princeton, NJ USA) - See all my reviews (TOP 500 REVIEWER)    (REAL NAME)

I loved this book. Over the past year or so I have read quite a number of tomes regarding social media and social media marketing, but none until this one have been written in a planner or workbook format. This one is well written, well organized, and full of content. It has 14 chapters split into the following four parts or sections:

I. The Foundation of Social Media
II. Month 1: Prepare for Social Marketing
III. Month 2: Social Media Channels
IV. Month 3: Complete Your Plan

Two books similar to this one on how to put together a business plan are: "16 Weeks to Your Dream Business" (ISBN: 9780071588362, and "Self Employment: From Dream to Reality" (ISBN: 1563709228). And a book similar to this one on how to put together a fundraising plan is: "The Fundraising Planner" (ISBN: 0787944351). The instant book being reviewed touches on the marketing issues of social media, and then devises a systematic approach to putting together a social media marketing plan customized to your small business.

Each of the 14 chapters ended with a summary section. I found it very easy to cruise through this book by first reading the summary sections and then tackling the rest of the book after having a pretty good idea of what was being covered.

After reading this book you will have devised a social media marketing plan that addresses (1) platform, (2) content, and (3) interaction. You will have decided whether to use Technorati, MySpace, Socialvibe, Flickr, Facebook, Friendster, Linkedin, and/or YouTube. Technorati is the tunnel through which to learn more about the blog or blogs you will create.

So if you want to tap into the power of the Social Web through connected networks and consumer-oriented media, then I recommend this book as one of the tomes you seek out and read in order to build your company's social media marketing plan. 5 stars!

PS. Take a look at the Search Inside feature at Amazon for this book. There you can access the book's Table of Contents and see exactly what is covered.

21 of 23 people found the following review helpful:

5.0 out of 5 stars A Good Book and Great Responsive Author - www.gjcae.org, October 19, 2008

By	Robert G. Johnson "HerbFest" (wake forest, n.c.) - See all my reviews (REAL NAME)

I had been on the waiting list of Amazon.com for over 3 months waiting for this book to be released and it is exactly what I hoped for. I'm actually only 108 pages through it now as I "peeked" at all the self help guides that the author has in the appendix. I want to jump right in and get it going but Dave's advice to take your time and learn the hows and whys is so important.

I was not looking for a social commentary on social media but wanted to know the ins and out, nuts and bolts, on how to implement a successful marketable strategy and this book does it.

Only this morning I actually went to the blog and sent an email to the author, Dave, and was surprised that within a few minutes he had responded . Talk about getting more than a book!!

What is so engaging is the author is energetic, evangelistic in his zeal to help others, and willing to share to make this journey easier for others to follow. It's a step by step guide for an emerging dynamic field which is affecting us now and will do so far into the future.

I'm glad this book exists and is so affordable and even happier the author is willing and able to help us along.

Bob Johnson

12 of 13 people found the following review helpful:

5.0 out of 5 stars Game changing book for sure!, December 26, 2008

By	Patelli T. Paschal "multinetworker" (Orange County,CA) - See all my reviews (REAL NAME)

I was very satisfied with the nuts and bolts details in this book.The action steps led to measurable results for me and I could see them just as described in the promo for the book. It was everything I expected and had bonus resiurces and historical background as well. This book is a must for any web professional or if you just want to learn about social networking.