eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business (Hardcover)

~ (Author) "I enjoy gambling..." (more)
Key Phrases: web site usability, luxury watches, web tidbit, Cocktail Information, Internet Explorer, Exercise Step (more...)

Editorial Reviews

Product Description

In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneur's Internet marketing problem. This do-it-yourself book provides the know-how that's needed to win business in cyberspace while eliminating the need for a large marketing budget. In just an hour or two a week, the small business owner will gain control of his or her Internet marketing campaign, using the step-by-step method Perlman presents. Specifically, readers will learn the keys to improving their search-engine ranking (the critical driver of traffic to a Website), how to create and manage blogs and e-newsletters and, finally, the secrets to a successful, sales-driven website.

From the Inside Flap

The Internet is a huge virtual marketplace populated by millions upon millions of potential customers. It's also flooded with web sites, vendors, and businesses—all vying for the attention of those millions of potential customers. In this vast and chaotic online world, how do you get noticed and grow your business?

eBoot Camp gives you the tools to garner the online attention your business needs to thrive. Using a combination of search engine optimization (SEO) techniques, keywords, blogs, e-newsletters, press releases, and other tools, the book shows you how to maximize your online exposure and bring in new customers in droves. Best of all, you can do it all yourself in just a few hours a week, without the hassle or expense of hiring a professional Internet marketer.

Inside, you'll find more than a dozen different strategies that will directly impact your search engine rankings and online visibility. In addition, the book offers tips for maximum effectiveness, walkthroughs for review and clarification, practice exercises to apply what you've learned, and real-world case studies to show you how these tactics have helped businesses succeed. Finally, a wealth of online resources is spread throughout the book to provide further guidance, support, and ideas.

eBoot Camp gives you everything you need to grow your business online. Practical, easy to use, and packed with proven strategies, it helps you expand your presence on the Web, thereby increasing your site traffic, custom-ers, and sales. Take a short stint in eBoot Camp and win the war for online attention.

See all Editorial Reviews

Product Details

• Hardcover: 208 pages
• Publisher: Wiley (January 20, 2009)
• Language: English
• ISBN-10: 0470411597
• ISBN-13: 978-0470411599
• Product Dimensions: 9.2 x 6.2 x 1 inches
• Shipping Weight: 2.4 ounces (View shipping rates and policies)
• Average Customer Review: 4.9 out of 5 stars  See all reviews (33 customer reviews)
• Amazon.com Sales Rank: #21,827 in Books (See Bestsellers in Books)

  Popular in these categories: (What's this?)

  #11 in	Books > Business & Investing > Small Business & Entrepreneurship > Marketing
  #24 in	Books > Business & Investing > Industries & Professions > Retailing
  #53 in	Books > Computers & Internet > Business & Culture > Web Marketing

Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

5.0 out of 5 stars Provides a goldmine of basic information about Internet Marketing so you can build your own online platform!, January 19, 2009

By	Jeff Lippincott "www.Jlippin.com" (Princeton, NJ USA) - See all my reviews (TOP 500 REVIEWER)    (REAL NAME)

I liked this book a lot. Maybe it was because I read a book on the topic last week ["Internet Marketing for Free" (ISBN: 9781440415005)] that greatly disappointed me. And this book covered much the same material, but so much more eloquently. I consider the instant book being reviewed to be well written and well organized. It has the following 18 short chapters and two appendices:

0. Introduction
00. How to read this book
1. Anatomy of a search engine
2. Pay-per-click (PPC), i.e., sponsored ads
3. Domain names & alternative domain names
4. Keywords
5. Title tag
6. Meta description tag
7. Home page content
8. Link popularity
9. Hurl your URL
10. Social networking sites
11. Artcles
12. Press releases
13. Blogs
14. Opt-in forms
15. Email marketing
16. Video
17. Web site usability
18. Closing word
A. Glossary
B. Bonus resources

The book is divided into two sections. The first section includes chapters 1-8, and focuses on search engine optimization. The second section includes the remainder of the book, and focuses on building an online platform for your consulting practice, or whatever.

I am not aware of another book that covers the basics of Internet Marketing as succinctly as this one. The book I cite above does cover this topic, so it's not like the topic hasn't been written about. And there are other books, too. But if Internet Marketing is a subject that you need to become expert on, then this book certainly should be part of your library. 5 stars!

Recommended reading list:
>>The Author's Guide to Building an Online Platform: Leveraging the Internet to Sell More Books
>>The Web-Savvy Writer: Book Promotion with a High-Tech Twist, Second Edition
>>ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income
>>Social Media Marketing: An Hour a Day
>>Web Business Success: The Entrepreneur's Guide to Web Sites That Work

2 of 2 people found the following review helpful:

5.0 out of 5 stars Made me lose the fear of marketing, May 26, 2009

By	Swati Nigam (USA) - See all my reviews (REAL NAME)

I have just finished reading this book. And I must say I love it. Other reviews have already given a chapter list of this book, so I will not do that. I will instead write here what I loved MOST about this book.

I am a jewelry designer and maker. And I have just made the transition from a hobby level involvement to a "real" business. I have always been very afraid of "selling" and "marketing". Felt that "I" and "marketing" came from different star systems. So I always stayed away from it, and it was a good excuse to hide behind the "hobby level involvement". But finally I decide to take the leap into real business. I read someone's blog post about this book, and liked it, but was still skeptical because it is "marketing", and "I can't do it!! It is scary!! It is NOT fun!! I don't want to do it!!". But I bought the book, and boy! Am I happy I bought it!!

It is written in a very easy to read, fun way. I can't believe I am saying this, but I actually think all that he has described about "marketing" sounds like a lot of FUN! And I don't need to change my character from "introvert" to suddenly "extrovert" in order to follow what he describes. I can do it just the way I am. I am actually looking forward to doing it all! My husband is making my website, and now he is reading the book, so that we can incorporate all that Corey has suggested. It is all easy to do...like finding keywords, writing descriptions, writing articles, finding innovative ways to hurl your url, writing keyword rich content, how important the page title of each page of your site is, about having your links in different sites, a primer on social networking, the importance of press releases and how exactly to do them (I was clueless about press releases), primer on blogs, how to make sure you are around the top of google search etc. The way he has written it all, it does not sound scary to me. It not only sounds re-assuring, it sounds like FUN!!

Also, not only does he tell you what to do in each chapter, he also gives a great resource list in each chapter, so you will know how and where to do what is suggested in the chapter! For example, press releases. He doesn't just say why they are important, and what to write etc...he also tells you where and how you can do it for free (online). Many of his resources are free, so if you are just stepping into marketing and are unsure about it all, you don't even need to spend money, you can use the free resources he has listed.

For it to sound non-scary, creative, and fun is very important for people like me. Many of my friends who are artists (jewelry, painting, singing or other media) are very much like me. The thought of marketing makes them recoil into a shell. I am recommending this book to all of them.

Another thing I liked about the author is, when I emailed him with a question, he was quick to reply back. My question was about meta tags keywords. He has written a chapter about how important meta tags keywords is to search engines including Google. But I know that Google does not look at meta tags keywords anymore. So when I emailed him about it, he explained to me that its true Google does not, but many other search engines still do, and that it is a good place to list commonly misspelled words (you wouldn't want them on your main content). However, I hope in his later book revisions, he would let people know that Google does not use meta tags keywords.

A wonderful book, and I highly recommend it.

[...]

1 of 1 people found the following review helpful:

5.0 out of 5 stars FINALLY, SOMEONE GETS IT, February 14, 2009

By	Cary S. Feldman (WAYNESVILLE, NC) - See all my reviews (REAL NAME)

NO MATTER WHAT YOU DO FOR A LIVING, SMALL BUSINESS OWNER, SALES PERSON, REAL ESTATE AGENT, ETC..... IF YOU HAVE A WEB SITE AND FEEL STUCK, FREEDOM HAS ARRIVED. THIS BOOK IS JUST WHAT THE DR. ORDERED. THE AUTHOR, PERLMAN SHOULD BE CHARGING 3X THE AMOUNT FOR SUCH VALUBLE INFORMATION. EASY READING AND MOST OF ALL, FULL OF GREAT INFO!!!!