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Hello Kitty: The Remarkable Story of Sanrio and the Billion Dollar Feline Phenomenon
 
 
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Hello Kitty: The Remarkable Story of Sanrio and the Billion Dollar Feline Phenomenon (Hardcover)

by Ken Belson (Author), Brian Bremner (Author) "First time visitors to Japan are, in many ways, all alike, whether they come from the U.S., Germany or China..." (more)
Key Phrases: marketing theory, Hello Kitty, Hong Kong, New York (more...)
3.8 out of 5 stars See all reviews (8 customer reviews)
List Price: $39.95
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