M-Profits: Making Money from 3G Services (Hardcover)

~ (Author) "The Mobile Internet world is expected to be worth more than 1 trillion (1000 billion) dollars before this decade is over..." (more)
Key Phrases: fixed datacoms, calling line picture, entertainment bundle, Short Message Service, Wireless Application Protocol, General Packet Radio System (more...)

Editorial Reviews

Review

"...A visionary theory of the future of telecoms economics..."   (www.Wap Insigt, 16 September 2002)

"...a fresh attempt to throw light on how that unwired world will develop...a sound primer...a valuable guide to the coming revolution..." (Information Age. January 2003)  

"...fascinating...a must for anyone in the business..." (M2 Best Books, 30 September 2002)

Product Description

UMTS as a technology allows for exciting new applications of some of the best ideas of services in the fixed telecoms, cellular/mobile telecoms, and internet environments, with many revolutionary new possibilities which simply do not exist in the current media and communications vehicles.The current worldwide interest in UMTS/3G is driven partly by the iminent roll-out of the new infrastructure during 2002/3. The general consensus in the telecoms industry is that that services will be driving this new UMTS/3G industry, and with no historical reference points, a large worldwide demand exists for this type of book. m-Profits: Making Money from 3G Servives will discuss 3G services from the view of what is needed for the service to provide value to the user, which technical features of the 3G network will be used, what is the value proposition for the user, how will money be made out of delivering the service, and discussions on how revenue sharing propositions might work to benefit content providers and network operators.

• Addresses subject from the viewpoints of network operator, virtual operator, service provider, content provider, and end-user
• Explains how will money be made out of delivering 3G services
• Covers the key issues of revenue sharing and competition
• Includes 12 service vignettes

Essential reading for mobile operators dealing with marketing, product development, 3G people, content providers, business Development, mobile Services people, consultants, bankers and media professionals.

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Product Details

• Hardcover: 328 pages
• Publisher: Wiley (October 15, 2002)
• Language: English
• ISBN-10: 0470847751
• ISBN-13: 978-0470847756
• Product Dimensions: 9 x 6.2 x 1.1 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon.com Sales Rank: #1,687,603 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

2 of 4 people found the following review helpful:

5.0 out of 5 stars Excellent Insights, February 18, 2003

By A Customer

Tomi Ahnonen provides an excellent collection of thoughts and ideas to monetize 3G. Even though the telecom industry is struggling, 3G is going to happen. This is a must read for the planners at wireless carriers to chart out a plan for rolling out 3G services. Application developers will have a better appreciation of the value chain and how they fit in to the bigger picture. Coverage of topics is pretty good as well. I hope author maintains a website to update information in the book as things are bound to change and new strategies likely to emerge. In anycase, if you are someone who has anything to do with 3G, I would recommend the book. Thanks.