101 Ways to Promote Yourself: Tricks Of The Trade For Taking Charge Of Your Own Success by Raleigh Pinskey |
by Dan Kennedy
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by Robert Collier
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by Dan Kennedy
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by Dan Kennedy
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Product Description
Shows how to manage the ``talk factor'' in your company—spreading good news about the organization—and initiate a full-scale, word-of-mouth blitz to supplement any marketing strategy. Best of all, the techniques described here work for all organizations—big or small, professional or social, profit or non-profit. Whatever you're selling, it can help you wield the most powerful marketing tool of all.
Shows how to manage the ``talk factor'' in your company—spreading good news about the organization—and initiate a full-scale, word-of-mouth blitz to supplement any marketing strategy. Best of all, the techniques described here work for all organizations—big or small, professional or social, profit or non-profit. Whatever you're selling, it can help you wield the most powerful marketing tool of all.
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Inside This Book
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First Sentence:
The talk factor is a term I coined to describe the dynamics of word of mouth, but it's a concept you're completely familiar with in practice. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
controlled outrageousness, goof kit, blitz team, talk factor, marketing pyramid, insider talk, ask principle, marketing blitz, action planner, positive talk, overall marketing plan, mouth marketing, negative talk, great customer service, magic question Key Phrases - Capitalized Phrases (CAPs): (learn more)
Quill Corporation, Jack Miller, Tom Peters, Hungry Heifer, Bob Levoy, Cosmic Crunch, New York, Old Lady Sunshine, Bob Greathouse, Victor Kiam New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
The talk factor is a term I coined to describe the dynamics of word of mouth, but it's a concept you're completely familiar with in practice. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
controlled outrageousness, goof kit, blitz team, talk factor, marketing pyramid, insider talk, ask principle, marketing blitz, action planner, positive talk, overall marketing plan, mouth marketing, negative talk, great customer service, magic question Key Phrases - Capitalized Phrases (CAPs): (learn more)
Quill Corporation, Jack Miller, Tom Peters, Hungry Heifer, Bob Levoy, Cosmic Crunch, New York, Old Lady Sunshine, Bob Greathouse, Victor Kiam New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 21
books:
See all 21 books this book cites
18
books
cite this book:
See all 18 books citing this book
- Thriving on Chaos: Handbook for a Management Revolution by T Y PETERS on page 3, and page 186
- Moments of Truth by Jan Carlzon on page 75, and page 168
- Thriving on Chaos by Tom Peters on page 3, and page 186
- The Marketing Plan by William A. Cohen PhD on page 232
- Beware the Naked Man Who Offers You His Shirt: Do What You Love, Love What You Do, and Deliver More Than You Promise by Harvey MacKay on page 194
See all 21 books this book cites
- How to Get Clients by Jeff Slutsky on page 57, and Back Matter
- Masters of Networking: Building Relationships for Your Pocketbook and Soul by Ivan Misner on page 79, and Back Matter
- Fiction Writer's Brainstormer by James V. Smith in Front Matter, and page 37
- Beyond the First Visit: The Complete Guide to Connecting Guests to Your Church by Gary L. McIntosh in Back Matter
- The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth by George Silverman on page 218
See all 18 books citing this book
What Do Customers Ultimately Buy After Viewing This Item?
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79% buy the item featured on this page: Word-Of-Mouth Marketing |
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21% buy Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition $16.47 |
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