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How to Conduct Your Own Survey
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Editorial Reviews
Product Description
Leading experts show people with little training or experience how to conduct a meaningful but inexpensive survey. Explains how to determine whether you need a survey, select the best one for your needs, word questionnaires, train interviewers, as well as analyze and use data. Describes common errors and how to avoid them. Offers excellent advice on when to turn to a professional.
From the Back Cover
A nuts-and-bolts guide to conducting your own professional-quality surveys without paying professional fees. How can you gauge public support for a cause or test the market for a product or service? What are the best methods for validating opinions for use in a paper or dissertation? A well-documented survey is the answer. But what if you don’t have thousands of dollars to commission one? No problem. How to Conduct Your Own Survey gives you everything you need to do it yourself! Without any prior training, you can learn expert techniques for conducting accurate, low-cost surveys. In step-by-step, down-to-earth language, Priscilla Salant and Don A. Dillman give you the tools you need to:
See all Editorial Reviews
Leading experts show people with little training or experience how to conduct a meaningful but inexpensive survey. Explains how to determine whether you need a survey, select the best one for your needs, word questionnaires, train interviewers, as well as analyze and use data. Describes common errors and how to avoid them. Offers excellent advice on when to turn to a professional.
From the Back Cover
A nuts-and-bolts guide to conducting your own professional-quality surveys without paying professional fees. How can you gauge public support for a cause or test the market for a product or service? What are the best methods for validating opinions for use in a paper or dissertation? A well-documented survey is the answer. But what if you don’t have thousands of dollars to commission one? No problem. How to Conduct Your Own Survey gives you everything you need to do it yourself! Without any prior training, you can learn expert techniques for conducting accurate, low-cost surveys. In step-by-step, down-to-earth language, Priscilla Salant and Don A. Dillman give you the tools you need to:
- Determine which type of survey is best for you
- Estimate the cost of your survey
- Conduct mail, telephone, and face-to-face surveys
- Draw accurate samples
- Write effective questionnaires
- Compile and report results
- Avoid common survey errors
- Find reliable outside assistance
- And much more
See all Editorial Reviews
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Inside This Book
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First Sentence:
The woman on the telephone sounded anxious. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
local business survey, unordered response choices, inherit your business, general interviewing techniques, writing good questions, nonresponse error, survey organizers, replacement questionnaire, coverage error, bond levy, telephone survey methods, most recent birthday, telephone questionnaires, ordered choices, help sheets, stamped return envelope, total design method, true population value Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Washington State University, Sage Publications, Newbury Park, John Wiley, Census Bureau, United States, Getting It Done, Department of Agricultural Economics, Pima County, Priscilla Salant Project Director, Quality Survey, Survey Research Center, Survey Research Methods, Ann Arbor, Deciding What Information You Need, Final Comments, Public Opinion Quarterly, University of Michigan, Bureau of the Census, Donald Johnson, Information Age, Iowa State University Press, Literary Digest, Methods of Social Research New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
The woman on the telephone sounded anxious. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
local business survey, unordered response choices, inherit your business, general interviewing techniques, writing good questions, nonresponse error, survey organizers, replacement questionnaire, coverage error, bond levy, telephone survey methods, most recent birthday, telephone questionnaires, ordered choices, help sheets, stamped return envelope, total design method, true population value Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Washington State University, Sage Publications, Newbury Park, John Wiley, Census Bureau, United States, Getting It Done, Department of Agricultural Economics, Pima County, Priscilla Salant Project Director, Quality Survey, Survey Research Center, Survey Research Methods, Ann Arbor, Deciding What Information You Need, Final Comments, Public Opinion Quarterly, University of Michigan, Bureau of the Census, Donald Johnson, Information Age, Iowa State University Press, Literary Digest, Methods of Social Research New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 24
books:
See all 24 books this book cites
45
books
cite this book:
See all 45 books citing this book
- Mail and Telephone Surveys: The Total Design Method by Don A. Dillman on 5 pages
- Telephone Survey Methodology (Wiley Series in Survey Methodology) by Robert M. Groves on 4 pages
- Methods of Social Research, 4th Edition by Kenneth Bailey on page 7, page 195, and page 218
- Survey Sampling (Wiley Classics Library) by Leslie Kish on page 58, page 67, and page 219
- Survey Research by Telephone (SAGE Library of Social Research) by Dr. James H. Frey on page 67, page 145, and page 218
See all 24 books this book cites
- The Practice of Health Program Evaluation by Dr. David E. Grembowski on page 188, page 235, and Back Matter
- Human Performance Improvement, Building practitioner competence (Improving Human Performance) by Stephen B. King Ph.D. in Back Matter (1), and Back Matter (2)
- How to Manage Organizational Communication During Crisis by Noel L. Griese on page 115, and page 119
- Understanding Your Users: A Practical Guide to User Requirements Methods, Tools, and Techniques (Interactive Technologies) by Catherine Courage on page 199, and Back Matter
- Travel Survey Methods: Quality and Future Directions by Peter Stopher on page 138, and page 160
See all 45 books citing this book
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