Product Description
Authoritative, comprehensive, and up-to-date defintions of every important word, term, and phrase used in marketing and advertising today Written by one of the industry’s most respected experts and consultant to the Oxford English Dictionary, the Dictionary of Marketing and Advertising combines the precision, authority, and informative breadth professionals and students have come to expect of the Rosenberg dictionaries. With clear, concise, multicontextual definitions of over 5,500 words, terms, and phrases, the Dictionary of Marketing and Advertising covers an entire spectrum of interrelated disciplines in a well-organized, easy-to-access format. Defines terminology used in marketing, print and broadcast advertising, merchandising, packaging, sales, consumer behavior, direct mail, and market research Defines words in all current professional contexts—widest usage is cited first and remaining definitions are listed by area of specialty and thoroughly cross-referenced Incorporates terms from both government and private-sector organizations—definitions are prepared in cooperation with leading specialists Encompasses new terms from international marketing and advertising Provides a wealth of synonyms, acronyms, and abbreviations
From the Inside Flap
We live in a time that has defined itself as "the Age of Information"—when communications have become both instantaneous and global, and the need for clarity and precision in language has never been greater. In the worlds of marketing and advertising, especially where decisions involving time and money are often made very quickly, the careful, unambiguous use of words is always essential. To meet the needs of both the professional community and students, acclaimed lexicographer and professor of business Dr. Jerry Rosenberg has produced the Dictionary of Marketing and Advertising. Written in consultation with leading marketing and advertising specialists, the Dictionary is the most authoritative, comprehensive, and up-to-date work of its kind. Packed with over 5,500 entries, it captures the industry as it is today and covers a full spectrum of interrelated disciplines—including marketing, advertising, merchandising, packaging, sales, and consumer behavior. In recognition of the new demands of international marketing and advertising, special attention has been paid to terms relating to regional trading blocs, global partners, and the General Agreement on Tariffs and Trade. Entries include specialized and technical definitions along with more general ones. Each word, term, and phrase is defined in all its current business contexts, with the widest usage cited first and remaining definitions listed by area of specialty. Related areas are thoroughly cross-referenced to help create a broader, more contextual understanding. A wealth of synonyms, abbreviations, and commonly used acronyms further enhance the Dictionary’s usefulness as a complete language reference source. For experienced professional and neophyte alike, the Dictionary of Marketing and Advertising will serve as a handy, indispensable aid to greater clarity in communication.
