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Editorial Reviews
Product Description
Thinking about opening your own restaurant? Well, if you’ve got the will, this book shows you the way! This book is for anyone about to take the big leap into becoming an independent restaurant owner. In it successful restaurateur Christopher Egerton-Thomas tells you everything he knows about starting and running a successful restaurant—from coming up with a winning concept, choosing a location, and equipping a kitchen, to designing the menu, decorating the dining room, and managing a staff. Egerton-Thomas, who is also an accomplished author and journalist, spices up his coverage with a piquant bouquet of anecdotes and restaurant lore from around the world that are as entertaining as they are instructive. The celebrated soup-to-nuts guide to starting and running a successful restaurant, now updated and expanded for the 1990s Expert guidance on financing, market research, taxes, insurance, managing a staff, health and safety, legal aspects, and much more How to survive tough times by anticipating and solving problems before they occur How to gain a competitive edge with superior customer service New to this edition: customer expectations; selling the wine list; responsibilities of serving alcohol; kitchen staffing; a glossary of wine terms; international menu vocabularies; and more
From the Back Cover
Thinking about opening your own restaurant? Well, if you’ve got the will, this book shows you the way! This book is for anyone about to take the big leap into becoming an independent restaurant owner. In it successful restaurateur Christopher Egerton-Thomas tells you everything he knows about starting and running a successful restaurant—from coming up with a winning concept, choosing a location, and equipping a kitchen, to designing the menu, decorating the dining room, and managing a staff. Egerton-Thomas, who is also an accomplished author and journalist, spices up his coverage with a piquant bouquet of anecdotes and restaurant lore from around the world that are as entertaining as they are instructive. The celebrated soup-to-nuts guide to starting and running a successful restaurant, now updated and expanded for the 1990s Expert guidance on financing, market research, taxes, insurance, managing a staff, health and safety, legal aspects, and much more How to survive tough times by anticipating and solving problems before they occur How to gain a competitive edge with superior customer service New to this edition: customer expectations; selling the wine list; responsibilities of serving alcohol; kitchen staffing; a glossary of wine terms; international menu vocabularies; and more
See all Editorial Reviews
Thinking about opening your own restaurant? Well, if you’ve got the will, this book shows you the way! This book is for anyone about to take the big leap into becoming an independent restaurant owner. In it successful restaurateur Christopher Egerton-Thomas tells you everything he knows about starting and running a successful restaurant—from coming up with a winning concept, choosing a location, and equipping a kitchen, to designing the menu, decorating the dining room, and managing a staff. Egerton-Thomas, who is also an accomplished author and journalist, spices up his coverage with a piquant bouquet of anecdotes and restaurant lore from around the world that are as entertaining as they are instructive. The celebrated soup-to-nuts guide to starting and running a successful restaurant, now updated and expanded for the 1990s Expert guidance on financing, market research, taxes, insurance, managing a staff, health and safety, legal aspects, and much more How to survive tough times by anticipating and solving problems before they occur How to gain a competitive edge with superior customer service New to this edition: customer expectations; selling the wine list; responsibilities of serving alcohol; kitchen staffing; a glossary of wine terms; international menu vocabularies; and more
From the Back Cover
Thinking about opening your own restaurant? Well, if you’ve got the will, this book shows you the way! This book is for anyone about to take the big leap into becoming an independent restaurant owner. In it successful restaurateur Christopher Egerton-Thomas tells you everything he knows about starting and running a successful restaurant—from coming up with a winning concept, choosing a location, and equipping a kitchen, to designing the menu, decorating the dining room, and managing a staff. Egerton-Thomas, who is also an accomplished author and journalist, spices up his coverage with a piquant bouquet of anecdotes and restaurant lore from around the world that are as entertaining as they are instructive. The celebrated soup-to-nuts guide to starting and running a successful restaurant, now updated and expanded for the 1990s Expert guidance on financing, market research, taxes, insurance, managing a staff, health and safety, legal aspects, and much more How to survive tough times by anticipating and solving problems before they occur How to gain a competitive edge with superior customer service New to this edition: customer expectations; selling the wine list; responsibilities of serving alcohol; kitchen staffing; a glossary of wine terms; international menu vocabularies; and more
See all Editorial Reviews
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