1001 Ways to Market Your Books, Sixth Edition (1001 Ways to Market Your Books: For Authors and Publishers) by John Kremer
Plug Your Book! Online Book Marketing for Authors, Book Publicity through Social Networking by Steve Weber
Sell Your Book on Amazon: The Book Marketing COACH Reveals Top-Secret "How-to" Tips Guaranteed to Increase Sales for Print-on-Demand and Self-Publishing Writers by Brent Sampson
Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement (Adams Streetwise Series) by Sandra L. Beckwith
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott