ESPRESSO! Starting and Running Your Own Specialty Coffee Business (Paperback)

~ (Author), Julie Sheldon Huffaker (Author) "There is a wide range of business opportunities that involve espresso..." (more)
Key Phrases: espresso operation, espresso business, espresso beverages, Mocha Joe, Joe Monaghan, King County (more...)

Editorial Reviews

Product Description

Based on the authors' 25 years of experience in the specialty coffee industry, this outstanding guide details every step in the startup process including operational options (shop, free-standing cart, concession, add-on to another restaurant or food service), location, leases, landlords, marketing, menus and financing. Contains time-saving organizers such as sample lease and useful business forms; insider tips on shopping for supplies and equipment; checklists for planning, opening and daily operation; coffee drink recipes and a glossary of coffee terms.

From the Publisher

Based on the authors' 25 years of experience in the specialty coffee industry, this outstanding guide details every step in the startup process including operational options (shop, free-standing cart, concession, add-on to another restaurant or food service), location, leases, landlords, marketing, menus and financing. Contains time-saving organizers such as sample lease and useful business forms; insider tips on shopping for supplies and equipment; checklists for planning, opening and daily operation; coffee drink recipes and a glossary of coffee terms.

See all Editorial Reviews

Product Details

• Paperback: 224 pages
• Publisher: Wiley (October 1995)
• Language: English
• ISBN-10: 047112138X
• ISBN-13: 978-0471121381
• Product Dimensions: 8.7 x 5.9 x 0.6 inches
• Shipping Weight: 10.4 ounces (View shipping rates and policies)
• Average Customer Review: 2.9 out of 5 stars  See all reviews (14 customer reviews)
• Amazon.com Sales Rank: #369,811 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

31 of 31 people found the following review helpful:

4.0 out of 5 stars Great book for the 1st time DIY Espress Bar owner., February 16, 1999

By A Customer

I am opening a Cafe in upstate NY and this is one of the books that got me going. I can't say its the BEST book on this subject but I can say that it is full of useful information provided in an easy to read format with clear explanations. I would recommend reading this book as well as others.

32 of 34 people found the following review helpful:

3.0 out of 5 stars This book was so-so in providing information needed, December 20, 1998

By A Customer

Prior to reading this book, I had read "Start and Run a Profitable Coffee Bar" from Self-Counsel. I was hoping to this book would provide additional valuable information. It did have some good information but I felt that the "Start and Run a Profitable Coffee Bar was much more informative. I would not recommend purchasing this book.

18 of 19 people found the following review helpful:

3.0 out of 5 stars Fine for brainstorming but little use otherwise., December 30, 2003

By	Travis C. Ward "C. William Anderson" (Silverton, OR United States) - See all my reviews

Let's imagine you are thinking about buying that espresso stand down beside the street corner near your home. "Hmmm....wonder if that is a goldmine waiting to be mined?"

If so, this book is an adequate first step in your research. It touches a wide range of topics with a scientific, by-the-numbers approach. Therein lies the fault.

You see, entrepreneurship is not a science. It is an art. So, too, is service and great coffee!

By all means, buy of read ESPRESSO! STARTING & RUNNING YOUR OWN SPECIALTY COFFEE BUSINESS first. The ESPRESSO BARTENDERS GUIDE TO ESPRESSO BARTENDING has to be the next book on your journey to making a living brewing great coffee.

Before you buy that espresso stand, though, get hold of RETAIL MANAGEMENT by Ron Hasty and learn why the location of that stand may, or may not, be in a good location for your target market! Bill Anderson.