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World Wide Web Marketing: Integrating the Internet into Your Marketing Strategy

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World Wide Web Marketing: Integrating the Internet into Your Marketing Strategy (Paperback)

by Jim Sterne (Author)

4.5 out of 5 stars See all reviews (13 customer reviews)

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Editorial Reviews

Amazon.com Review
Businesses are jumping on the Web at lightning speed -- but being first and being best are very different. This is a non-technical but very useful book written by a marketer, for marketers. No nonsense, no technobabble, and plenty of real-world case studies.

Introduces executives to the World Wide Web
Helps marketers set realistic goals for online marketing
Explains how to create interesting and interactive Web pages
Teaches how to get useful feedback and provide customer service
Examines the future of online marketing

In a world crowded by thousand-page Internet books, this marketing-oriented title is the choice for anyone who wants to spend more time doing business than turning pages. Imbued with a practical perspective, and filled with advanced marketing techniques.

Product Description
Offers tested strategies on everything from managing a company's image and finding customers to selling products and monitoring progress online, and additional tips are provided by a range of marketing professionals. (Intermediate).

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Product Details

Paperback: 352 pages
Publisher: John Wiley & Sons Inc (Computers) (October 1995)
Language: English
ISBN-10: 0471128430
ISBN-13: 978-0471128434
Product Dimensions: 9.5 x 7.5 x 0.8 inches
Shipping Weight: 1.4 pounds

Average Customer Review: 4.5 out of 5 stars See all reviews (13 customer reviews)

Amazon.com Sales Rank: #2,357,548 in Books (See Bestsellers in Books)

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Citations (learn more)

2 books cite this book:

E-Service: 24 Ways to Keep Your Customers--When the Competition Is Just a Click Away by Ron Zemke in Back Matter
The Entrepreneur Magazine Small Business Advisor (Entrepreneur Magazine Series) by Entrepreneur Media on page 565

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Customer Reviews

13 Reviews

5 star:		(10)
4 star:		(1)
3 star:		(1)
2 star:		(0)
1 star:		(1)

Average Customer Review

4.5 out of 5 stars (13 customer reviews)

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Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

5.0 out of 5 stars The Best Marketing Book I've ever seen!! Absolutely Great!!, May 19, 1996

By A Customer

I read this book as soon as I received it from Amazon Book last week. It's really incredible. This book can change what people think about Internet Marketing, even for the Marketing System itself. Chapter per chapter will guide you to the inner strenght of what we call 'Near Future Marketing System'. You will regret for your entire life if you don't read this book. I personally have contacted Mr. Sterne, and really he is a great man too!. Thanks Mr. Sterne for bringing us this incredible book!! Buy and read it, and you will know what this review means .....

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1 of 1 people found the following review helpful:

5.0 out of 5 stars A "must read" book for anyone who has or wants a Web site., August 18, 1996

By A Customer

Written from a marketing, rather than a technical perspective, this book is a "must-read" for anyone who has designed or who is contemplating setting up a Web site. Although much of the technical information will soon be out-of-date, the marketing advice is sound. Jim truly understands the dynamic, interactive nature of the Internet. He incorporates that vision into a well thought out and well written Web marketing bible. The book is directed primarily at Web sites marketing products. However, much of the advice is equally applicable to sites marketing services

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1 of 1 people found the following review helpful:

5.0 out of 5 stars Read it Quick!!!!, July 24, 1996

By A Customer

Great book which incorporates marketing strategies into the Internet Vision. However Please read it soon as the content is getting dated

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Most Recent Customer Reviews

5.0 out of 5 stars "Wait!" says the author... there's a NEW EDITION !!
I'm sorry the "Reader From The US" didn't leave an e-mail address or I'd have sent him/her a copy of the new one. Read more

Published on February 2, 1999 by James B. Sterne

1.0 out of 5 stars Out of date!
I made the mistake of purchasing this book a month ago (September 1998). The information in the book is so far out of date, I consider it a waste of reading time.

Published on October 10, 1998

5.0 out of 5 stars Low academic value
This book don't have any academic value. Sterne makes a lot of statements and claims, but he can't really show any form of proof. They are just his personal opinions.

Published on August 23, 1998 by Christian Schaller (frostking@...

3.0 out of 5 stars A book for those who know little about the web.
I found this book disappointing. It is somewhat out of date now (so much has happened in the last few years). I was hoping it would teach me something new, and it didn't. Read more

Published on June 9, 1998 by dellis7057@aol.com

5.0 out of 5 stars It still is relevant in 1997
I found this book to be extremely informative about marketing strategies on the internet. It provides useful tips on how to get interest in your company, without falling into the... Read more

Published on August 6, 1997

4.0 out of 5 stars An Outstanding Contribution
This is an outstanding contribution for those of us interested in using the web to further our business interests. Read more

Published on July 22, 1997

5.0 out of 5 stars Imperative for a Web Marketing Career
Reading Sterne's basics on WWW Marketing you realize that most home page makers are not yet mastering the art. Read more

Published on June 10, 1997

5.0 out of 5 stars The Best Internet Marketing Book to Date!
Most books published on internet marketing lack timeliness or drag you through the basics of the internet first. Read more

Published on June 13, 1996

5.0 out of 5 stars Excellent!
One thing is to learn how exactly the WWW works in technical terms and another is how to apply it to your business. This book is trully enlightning

Published on May 23, 1996

5.0 out of 5 stars The author's review

I give this book a ten because it's the best book I've ever
written. Yes, it's also the *only* book I've ever written -
but at least let me tell you why I wrote it... Read more

Published on January 13, 1996

› See all 13 customer reviews...

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