Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition by Robert G. Cooper  (14)
$19.14
|
The PDMA ToolBook 2 for New Product Development by Paul Belliveau
$69.50
|
Portfolio Management for New Products by Robert G. Cooper  (13)
$35.20
|
The PDMA ToolBook 1 for New Product Development by Paul Belliveau
$68.00
|
Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency, and Quality by Steven C. Wheelwright  (2)
$26.37
|
This item is not eligible for Amazon Prime, but millions of other items are. Join Amazon Prime today. Already a member? Sign in.
|
|||||||||
Customers Who Bought This Item Also Bought
Editorial Reviews
Product Description
Product development professionals at the cutting edge of knowledge in their respective areas of new product expertise present a complete picture of the information needed for effective product development. Describes all aspects of the topic from the creation of the concept through development and design to the final production, marketing, and service. Discusses fundamental concepts including identifying customer needs, using multifunctional teams, and having an appropriate development procedure as well as important issues emerging in the field such as process ownership, pipeline management, metrics, and product architecture.
Book Info
Offers authoritative practical information on every stage of the product development process, from idea generation to delivery of the final product. DLC: New products - U.S. - Management.
See all Editorial Reviews
Product development professionals at the cutting edge of knowledge in their respective areas of new product expertise present a complete picture of the information needed for effective product development. Describes all aspects of the topic from the creation of the concept through development and design to the final production, marketing, and service. Discusses fundamental concepts including identifying customer needs, using multifunctional teams, and having an appropriate development procedure as well as important issues emerging in the field such as process ownership, pipeline management, metrics, and product architecture.
Book Info
Offers authoritative practical information on every stage of the product development process, from idea generation to delivery of the final product. DLC: New products - U.S. - Management.
See all Editorial Reviews
Product Details
Would you like to update product info or give feedback on images?
|
Look Inside This Book
Citations
(learn more)
4
books
cite this book:
- Better Software Project Management: A Primer for Success by Marsha D. Lewin in Back Matter