Everything you'll need to plan a company-wide Internet and World Wide Web presence
It's become a matter of maintaining your competitive position in the global marketplace. You need to develop a solid Internet and Web presence now. But how do you go about defining a solution? The timely development of your corporate Web solution has become a priority.
The Internet Strategic Plan gives you all of the management tools you need for creating a strong Internet and Web presence. A blueprint for your strategic plan, this book guides you every step of the way in establishing your company's place on the Internet and World Wide Web. You'll get a set of proven, flexible, logical procedures to help you set up an appropriate Internet project plan to accommodate most businesses and organizations.
The Internet Strategic Plan also provides you with:
- Advice and pointers from companies who share their Internet/Web experiences in question-and-answer case studies
- Recommendations on how long each step should take, who should be involved, the options for completing the step, many of the hazards to avoid, and the ideal end result
- Insight and information about technical, cultural, and legal implications, different types of connectivity, and how to find consultants, Internet Service Providers, and Web site developers
- Straight talk on network and technical requirements, system design, and marketing and operations plans
MARTIN A. SCHULMAN is an engineer with Cisco Systems, the leading supplier of telecommunications equipment for the Internet. He also teaches graduate courses in data communications and computer networking at Loyola College in Baltimore, MD.
RICK SMITH is president of Internet Business Development, Inc., a consulting and research firm based in Raleigh, NC. He helped launch Interpath, an Internet Service Provider, in 1993 and managed the company for two years before becoming a consultant.
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From the Publisher
You're confronted with setting up and managing your company's Internet capabilities and you've got to find the best systems, policies, and services that will keep every department happy. The Internet Strategic Plan is your solution! With the flexible, coherent, step-by-step procedures included in this book, you can effectively set up a customized Internet plan to meet your company's needs. With flowcharts, checklists, and worksheets, every chapter will help you plan the stages of your Internet Strategy--from identifying the key players and what information is needed to technical and network requirements.
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