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Specialty Shop Retailing: How to Run Your Own Store (National Retail Federation Series) (Hardcover)

by Carol L. Schroeder (Author) "I firmly believe retailing is the most exciting and creative field of small business today..." (more)
Key Phrases: Orange Tree Imports, Yellow Pages, San Francisco (more...)
4.5 out of 5 stars  (20 customer reviews)

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Editorial Reviews
Book Description
Specialty retailing is one of the fastest growing types of small business, nationwide. This book tells budding entrepreneurs everything they need to know to start and run a successful specialty shop, including finding your niche and which products to sell, developing a realistic business plan, maintaining records, managing inventory, and merchandising.

A complete, step-by-step guide for beginning entrepreneurs Brimming with new ideas for established small retailers Includes valuable tips on how to make the most of your advertising budget



The publisher, John Wiley & Sons
Based on author Carol Schroeder's experience turning a small gift store into a $1.5 million-a-year single-location concern, this book tells budding entrepreneurs everything they need to know to start and run a successful specialty shop. Contains a complete, step-by-step guide for beginning entrepreneurs and new ideas for established small retailers. Covers all the bases, including finding your niche and which products to sell, developing a realistic business plan, maintaining records, managing inventory and merchandising. Includes valuable tips on how to make the most of your advertising budget. A total blueprint for success from one of the nation's most accomplished small retail shop owners

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Product Details
  • Hardcover: 352 pages
  • Publisher: John Wiley & Sons (February 1997)
  • Language: English
  • ISBN-10: 0471147214
  • ISBN-13: 978-0471147213
  • Product Dimensions: 9.1 x 6.1 x 1.3 inches
  • Shipping Weight: 1.3 pounds
  • Average Customer Review: 4.5 out of 5 stars  (20 customer reviews)
  • Amazon.com Sales Rank: #508,244 in Books (See Bestsellers in Books)

    Popular in this category: (What's this?)

    #45 in  Books > Business & Investing > Small Business & Entrepreneurship > Retail Businesses

    (Publishers and authors: Improve Your Sales)
  • Also Available in: Hardcover (1st) |  Unbound (Import) |  All Editions

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