Amazon.com Review
Almost every business, large and small, is clamoring to get on the Web. Some do so with far more grace and effectiveness than others. This book helps you devise an effective Web commerce strategy. You're told how to prepare your company to handle online sales, the kind of contents that attracts customers, what security considerations are most important, and how to keep customers coming back. Special emphasis is on Windows NT-based servers. Among the author's clients are CBS, Microsoft, Fox and the New York Times. A book like this can help make the difference between a rush to the Web, and a thoughtful -- and effective -- Web site that maintains its value.
Product Description
A comprehensive guide to the technology and business processes of conducting secure transactions on the web covers digital cash, encryption protocols, EDI, transaction management, and the experiences of established companies. (All Users).
