Guest-Based Marketing: How to Increase Restaurant Sales Without Breaking Your Budget (Hardcover)

by Bill Marvin (Author) "I realize that I may be trifling with a religious tenet of modern restaurant management here, but we are squarely in the age of service..." (more)
Key Phrases: frequent diner plan, older diners, repeat patronage, San Francisco, Sunset Grill, California Restaurant Group (more...)

Editorial Reviews

Product Description
This book addresses one of the most-asked-for restaurant management topics—marketing—in practical terms. It shows how to increase restaurant sales, starting with an existing customer base, building customer loyalty and increasing the frequency of their visits.

From the Publisher
This book addresses one of the most-asked-for restaurant management topics--marketing--in practical terms. It shows how to increase restaurant sales, starting with an existing customer base, building customer loyalty and increasing the frequency of their visits. Addresses the key issues: How to educate your guests on what they like about you. How to implement frequent diner and other business-enhancing programs. How to get everyone in town to talk about your restaurant--and say what you want them to say. How to build volume without spending money.

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Product Details

• Hardcover: 240 pages
• Publisher: Wiley (May 23, 1997)
• Language: English
• ISBN-10: 047115394X
• ISBN-13: 978-0471153948
• Product Dimensions: 9.3 x 6 x 0.9 inches
• Shipping Weight: 1 pounds
• Average Customer Review: 4.5 out of 5 stars See all reviews (2 customer reviews)
• Amazon.com Sales Rank: #580,782 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

6 of 6 people found the following review helpful:

5.0 out of 5 stars Great Ideas!, January 14, 2001

By	Peter M Johnson (Westerly, RI USA) - See all my reviews

I have long been a fan of Bill Marvin's publications and have utilized many of his ideas in my own restaurant. This book is no exception. While many of the ideas presented are geared towards a more upscale environment, I have been able to use more than a few in the restaurant that I operate, which is a unit of a national chain. With a little thought, you can adjust most of the ideas in this book to fit your needs!

4 of 6 people found the following review helpful:

4.0 out of 5 stars Solid Author, February 4, 2004

By A Customer

Bill has been around the industry for years and has a collection of some great restaurant marketing ideas from having spent years in the industry and consulting to many restaurant companies. I really respect his approach and background and would recommend this book without reservation.

For more restaurant marketing resources, also visit www.quantifiedmarketing.com. This site offers a free restaurant marketing CD, articles and restaurant marketing book recommendations.