Amazon.com Review
Written by online-entertainment pioneers of Kaleidospace (the first site to sell entertainment over the Web), this is an eminently practical book for anyone wanting to do the same. Covers all the bases from demographics, promotion, and financial models, to the nuts and bolts of the multimedia software and hardware you'll need to use.
Product Description
Entertainment sites comprise the fastest growing segment of the Net. This is the definitive guide to planning, creating and operating an entertainment-based Web site. After defining the elements of an entertainment site, the book walks through its entire development and implementation, from targeting an audience to creating compelling content. The CD contains connectivity software, cutting-edge Web browser tools, and development tools.
